Insights

Sharp, informed perspectives from our editorial team on the trends, shifts, and stories shaping the industry. This is where we decode what matters—and why it matters now.

How Not to Handle a Sexual Harassment Complaint: A Guide by ‘India’s Most Watched English News’ Channel
AajTak has lost faith of Hindi News viewer in this country: Arnab Goswami
Beginning of the bloom: The Rise of the Baby care industry
Podcast Trend in India and its room to Monetize
TikTok ban and its business impact on Influencer Marketing Industry
Road to recovery – Mobile to emerge as the ultimate hero
adidas’ marketing ingenuity gets applause from the A&M fraternity
How are you selling your in-app inventory?
Top Marketing Trends to Learn (and Unlearn) in 2020
Grit & Glory- The Mounting Story of Alex Honnold
How Can Marketers Resurrect the Automobile Industry Plagued by the Slowdown?
Are Millennials Really to be Blamed for the Auto Crisis?
Pulling the Car Out of the Pit- How Can Marketers Resurrect the Automobile Industry Plagued by the Slowdown?
How are Brands reacting to the launch of iPhone 11?
TikTok: Latest Victim of Digital Policing?
What Reliance JioFiber Means for the Already Overcrowded Indian OTT Space?
Did You #InformYourOpinion?
Brands At their Creative Best this Independence Day
Oppo presents Reno to help broaden the horizons
A Crash Course By Ixigo on Hotel Etiquettes
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age