Insights

Sharp, informed perspectives from our editorial team on the trends, shifts, and stories shaping the industry. This is where we decode what matters—and why it matters now.

Have the AR/VR Technologies Succoured Brands to Level Up their Game?
The Lingerie is Finally Out of the Closet!
Moment Marketing and Momentum
Upscale Your Marketing Game With Native Ads
Two’s Company, Three’s a Crowd? Implications of Oodles of Video OTT Players
Candy: The Sunk Popularity Fallacy
IRS Report 2019: Can the Increase in Print Consumption See a Rise in Print Advertising?
OPEN Strategy & Design: Started Lean, Emerged Convincing
#ICCWorldCup2019: India vs Pakistan Match to fetch premium ad revenue for Star Sports
TDSAT’s nod to Landing Page opens a can of worms for the TV broadcasting industry
Cannes Lions 2019: Nominees Speak on the Festival of Creativity and Honoring Excellence
IRCTC
IRCTC’s viral reply to one of its users is neither funny, nor befitting, savage or epic. Here’s why?
Nat Geo’s Free Solo – a Guide for Indian Content Creators on how to Nail Nerve-Wracking Content
Advertising Mathematics of the Automobile Industry
How AR can Facilitate Brand Survival in the Much Evolving Market?
‘State of Content Marketing Report 2019’ Releases at 9th Edition of CMS Asia in Mumbai on May 8
Is Podcast Advertising a ‘Not-So-Much-Explored’ Content Format for Indian Advertisers?
Brands So Popular, They Never Advertise!
Self-regulation by OTT Platforms- A Move Forward or Backward?
TikTok- A Post Ban Winner?
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age