Rahul Puri

1550 Articles Published | Follow:
A person in a business suit struggles to push a vintage television set displaying a "DIGITAL" neon sign through a giant tablet screen displaying a modern analytics dashboard. This visual metaphor represents the friction of trying to force traditional TV advertising into a modern digital framework.
The Interactive Paradigm: Redefining Brand Engagement in the Connected TV Era
Shattered stopwatch next to a smartphone showing viral notification alerts, symbolizing the end of the Golden Hour in crisis management
RIP The Golden Hour: A New Crisis Communication Strategy for 2025
The Google Monopoly is Over: Why Marketing Needs a New Strategy for ‘AI-Facing’ Assets
ChatGPT for Content Creation: Balancing Benefits and Risks in Organizations
Decoding key trends that will shape the Indian Adtech space in 2023
Agency Reporter’s live roundtable, in association with Limelight Networks, hosted experts to decipher the current challenges of live streaming in the news sector
Cookieless Future: The demise of cookies
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 2)
Overcoming challenges in OTT Advertising
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 1)
How well do you know OTT advertising?
In conversation with Raj Manek, MD, Messe Frankfurt Trade Fairs India
In conversation with Nimesh Shah, Founder, Xebra Business Financial Suite
What should Agencies do to drive Profitable Growth?
AajTak has lost faith of Hindi News viewer in this country: Arnab Goswami
nikhil dey interview mental wellness
In conversation with Nikhil Dey, Vice Chairman, Weber Shandwick
In conversation with Manav Dhanda, Group CEO of SAB Group
In conversation with Atul Sharma, Managing Director, Ruder Finn India
The Gaming Reporter – an exclusive media platform reporting on the Indian Gaming Ecosystem launched
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