Rahul Puri

1557 Articles Published | Follow:
ABBY Awards 2026: Three Days, Three Kinds of Excellence, and One Agency That Rewrote the Record Books.
Goafest 2026: Advertising Helped Build the Outrage Economy. Now It Cannot Compete With What It Created.
Goafest 2026: AI Is Not Replacing Agency Creativity. It Is Eliminating the Revenue Model That Paid for It.
Goafest 2026: The Measurement Problem Is Not Technical. It Is a Conflict of Interest.
Goafest 2026: The In-Housing Trend Is Not a Threat to Agencies. It Is a Verdict.
Goafest Day 2: Big Questions, Honest Conversations, and an Awards Night That Leo India Made Its Own.
Goafest 2026 Day 1: The Industry Came to Reset. The Trophies Rewarded What Already Works
A person in a business suit struggles to push a vintage television set displaying a "DIGITAL" neon sign through a giant tablet screen displaying a modern analytics dashboard. This visual metaphor represents the friction of trying to force traditional TV advertising into a modern digital framework.
The Interactive Paradigm: Redefining Brand Engagement in the Connected TV Era
Shattered stopwatch next to a smartphone showing viral notification alerts, symbolizing the end of the Golden Hour in crisis management
RIP The Golden Hour: A New Crisis Communication Strategy for 2025
The Google Monopoly is Over: Why Marketing Needs a New Strategy for ‘AI-Facing’ Assets
ChatGPT for Content Creation: Balancing Benefits and Risks in Organizations
Decoding key trends that will shape the Indian Adtech space in 2023
Agency Reporter’s live roundtable, in association with Limelight Networks, hosted experts to decipher the current challenges of live streaming in the news sector
Cookieless Future: The demise of cookies
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 2)
Overcoming challenges in OTT Advertising
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 1)
How well do you know OTT advertising?
In conversation with Raj Manek, MD, Messe Frankfurt Trade Fairs India
In conversation with Nimesh Shah, Founder, Xebra Business Financial Suite