Videos

Brands of Bharat- Snackable content for Bharat: Why short-form video content is the future (Episode 12)
#BuildingForTheFuture- Understanding the changing landscape of FinTech in India (Episode 1)
Brands of Bharat- Capitalizing on awareness: How narratives impact brand awareness & increase customer engagement (Episode 11)
Brands of Bharat- Brand-driven storytelling: Using narratives for real customer engagement (Episode 10)
Brands of Bharat- How a strong content marketing strategy can up a brand’s game during the festive season (Episode 9)
Data-driven marketing – How macro trends influence consumer behavior and can be utilized to take performance to the next level?
Brands of Bharat- Building trust and relatability through content marketing among the Bharat audiences (Episode 8)
Post-second wave – How to look at marketing for the rest of 2021
Brands of Bharat- How brands are building & positioning their narratives in 2021 (Episode 7)
In Conversation With Arjit Soni of MyByk & Khushboo Sharma of Zero Gravity Communications
Performance with Programmatic: How programmatic is leading to enhanced performance for brands
Brands of Bharat- Narrative building: How to connect with Tier- & Tier 3 cities in the new Bharat (Episode 6)
Brands of Bharat- Captivating consumers: Building narratives to strike a chord (Episode 5)
PR & Communications – The Finest Hour in a Post-Pandemic World
Brands of Bharat- The key to effective content marketing strategy in 2021 (Episode 4)
Data-Driven Decision Making: Role of analytics in ensuring optimum campaign & marketing performance
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 3)
OTT Advertising: Programmatically speaking
Cookieless Future: The demise of cookies
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 2)
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age