Adtech

Coverage of programmatic advertising, retail media, data privacy, and ad technology in India. For media planners, adtech builders, and brand marketers.

What is a clean room and why are brands suddenly talking about it
Ad fraud in India — how big is the problem and who is actually solving it
The DSP vs direct buy debate — when does automation actually win
Header bidding explained simply — and why publishers care so much about it
What India’s Digital Personal Data Protection Act means for adtech platforms
Programmatic DOOH is here — how billboards are being bought like banner ads
How Blinkit, Zepto and Swiggy Instamart became serious ad platforms overnight
DSPs and Retail Media: Where Brands Should Spend in 2026
Ad Fraud in India: How Big Is the Problem
First-Party Data Explained
Retail Media vs Traditional Digital Advertising: Where Should Indian Brands Actually Spend in 2026
Pepsi® Welcomes Ahaan Panday and Aneet Padda to the Pepsi Family
PivotRoots revamps Allcargo Gati website with superior user interface & experience
Motorola announces Rasha Thadani as the face of their laptops and tablets
Taapsee Pannu joins NIVEA as Global Brand Ambassador
DoubleVerify strengthens adtech ecosystem, makes strategic investment in FirstPartyCapital to drive industry-wide innovation
L&T Finance announces Jasprit Bumrah as brand ambassador
HIL Limited rebrands to BirlaNu Limited
Havells India announces Nayanthara and Vignesh Shivan as brand ambassadors for the South India market
Federal Bank welcomes Vidya Balan as it’s first-ever brand ambassador
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age