INDUSTRY UPDATES

The Advertising Club introduces new categories and Awards in ABBY Awards 2026
HuellaNXT Brings Creative Intelligence Into Programmatic Advertising
Goafest 2026 Gears Up for Massive Pan-India Delegate Turnout
Jessica Apellaniz Appointed as Jury Chair for the ABBY Awards 2026 Powered by The One Club | The One Show

ORIGINALS

How a newsroom is building AI-led information retrieval systems
The New Media: YouTube Reporters and Newsletter Writers Are the PR Targets India Is Still Ignoring
IPL 2026: When the Game Pauses, the Marketing Never Does
The DPDP Act and Indian Advertising: The Reckoning Has Arrived
How Quick Commerce Quietly Became a Media Channel
Why Media Is Moving from Traffic to Trust
When Digital Becomes the Default, What Really Changes for the Industry?
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities

ADTECH

The End of Third-Party Cookies in India — Are Marketers Actually Ready?
Attribution is broken — here’s what Indian marketers are doing about it
How retail media is eating into Google and Meta’s share of brand budgets

AI & ADVERTISING

When AI Writes the Brief, the Creative & the Report — What’s Left for the Agency?
Arinox AI and Langoor Partner to Bring Sovereign AI Deployment to Regulated Enterprise Marketing
When AI writes the brief, the creative, and the report — what’s left for the agency

CONNECTED TV

1
The FAST Fault Line: Why TRAI’s ALTD Debate Is Really About the Future of Indian Television
2
How FAST (Free Ad-Supported Streaming TV) Channels Are Reshaping India’s OTT Landscape
3
Open Web vs Walled Gardens — Where Are Indian Brands Actually Putting Their CTV Money?
4
The Brief That Never Existed — Why CTV Creative Is Still an Afterthought

CAMPAIGNS

How Zomato’s 2026 IPL Campaign Used Hyper-Local Targeting Across 12 Cities

Social Beat delivers context-aware pDOOH ads for Kalpataru Limited, powered by Lemma

Surya Roshni Amplifies ‘India Bole Surya Ko YA’ campaign with VDO.AI, Driving Cross- Screen Discovery Across CTV, OLV and Rich Media Display