INDUSTRY UPDATES

DGTOOHL – A Mobiyoung Product Announces Strategic Partnership with Magnite in India 
Animmoov and Pubmatic form Strategic APAC Partnership to Advance Digital Advertising Performance
Teads and LG Ad Solutions Expand Global Partnership to Bring High-Attention CTV Ads to the ‘Omnichannel Living Room’
Josy Paul, Minakshi Achan and Mayur Hola Appointed as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show

ORIGINALS

How a newsroom is building AI-led information retrieval systems
The New Media: YouTube Reporters and Newsletter Writers Are the PR Targets India Is Still Ignoring
IPL 2026: When the Game Pauses, the Marketing Never Does
The DPDP Act and Indian Advertising: The Reckoning Has Arrived
How Quick Commerce Quietly Became a Media Channel
Why Media Is Moving from Traffic to Trust
When Digital Becomes the Default, What Really Changes for the Industry?
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities

ADTECH

Attribution is broken — here’s what Indian marketers are doing about it
How retail media is eating into Google and Meta’s share of brand budgets
What is a clean room and why are brands suddenly talking about it

AI & ADVERTISING

AI in influencer discovery — how platforms are matching brands to creators now
What ChatGPT and AI search mean for paid search advertising in India
How brands are using AI to personalise ads at scale without crossing the creepy line

CONNECTED TV

1
Open Web vs Walled Gardens — Where Are Indian Brands Actually Putting Their CTV Money?
2
The Brief That Never Existed — Why CTV Creative Is Still an Afterthought
3
The CTV Budget Nobody Talks About — How Brands Actually Allocate, and Why
4
How Connected TV is being used as a performance marketing channel, not just awareness

CAMPAIGNS

Surya Roshni Amplifies ‘India Bole Surya Ko YA’ campaign with VDO.AI, Driving Cross- Screen Discovery Across CTV, OLV and Rich Media Display

This Akshaya Tritiya, Tanishq Honours the Handcrafted Prosperity of the Global Indian with the Navya Collection

Jindal Stainless launches brand campaign ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’ with Ranveer Singh