INDUSTRY UPDATES

India’s RunnTV launches Africa’s First Independent FAST Streaming Platform Openview with eMedia
Gutenberg Expands Video Storytelling Capability with AI Motion Studio; Targets $38B Connected TV global market
VDO.AI Continues Longstanding Partnership with SarkariResult.com to Deliver Seamless Video Monetisation 
Dentsu Creative India is among the winners of White Square International Festival of Creativity 2026

ORIGINALS

Why Transparency Is Becoming the Biggest Competitive Advantage in Connected TV Advertising
Why CTV’s Biggest Problem Isn’t Demand. It’s Proof.
FAST Forward: Why Free Ad-Supported Streaming Television Is India’s Next Big Media Opportunity
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
The New Media: YouTube Reporters and Newsletter Writers Are the PR Targets India Is Still Ignoring
IPL 2026: When the Game Pauses, the Marketing Never Does
The DPDP Act and Indian Advertising: The Reckoning Has Arrived
How Quick Commerce Quietly Became a Media Channel
Why Media Is Moving from Traffic to Trust
When Digital Becomes the Default, What Really Changes for the Industry?
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities
GEO vs SEO: How Generative AI Is Quietly Rewriting the Rules for Indian Brands
The Vernacular Gold Rush: How Regional Language Marketing Is Rewriting Campaign Strategy

ADTECH

Computer Vision Meets DOOH: How Startups Are Making Billboards Measurable Like Digital
The Hidden Fee Problem: What Percentage of Your Programmatic Budget Actually Reaches Inventory?
OEM Advertising 101: How Ads Are Reaching Indians Before They Even Open an App
Agentic Media Buying Has Arrived in India’s AdTech Scene
The Custom AdTech Renaissance: Why Indian Brands Are Building Their Own Stacks Instead of Renting — 2026 is being called the year of the “Custom AdTech Renaissance”
DSP vs Direct: How Indian Media Planners Are Rethinking Programmatic Buying
How CMP (Consent Management Platforms) Are Becoming Critical After the DPDP Act
Ad Fraud in India’s Programmatic Ecosystem — Scale, Sources & Solutions
The Rise of Attention Metrics: Beyond Viewability in Indian Digital Advertising

AI & ADVERTISING

1
Predictive Bidding vs Manual Campaign Management — Is 2026 the Year Media Planners Stop Touching Bids?
2
The AI Personalisation Ceiling: How Far Can Hyper-Targeting Go Before It Creeps Out Indian Consumers?
3
When the Brief Writes Itself: Inside India’s First Fully AI-Native Advertising Operating Systems
4
Guardrails on Generative AI in Advertising: India’s Regulatory Gap vs Global Standards
5
Creative Fatigue Detection Using AI — The Tool Every Performance Marketer Needs
6
How AI Is Being Used for Real-Time Campaign Optimisation in India
7
AI in Audience Segmentation: From Demographics to Psychographic Precision
8
Emergent and Raj Shamani Launch ₹1 Crore Challenge to Drive AI Adoption Among Indian Businesses
9
How AI-Generated Creatives Performed Against Human-Made Ads in A/B Testing
10
The Carbon Cost of AI in Advertising — and How the Industry Is Responding

CONNECTED TV

AVOD vs SVOD: Why Ad-Supported Streaming Is Winning the Next Phase of India’s OTT Wars
Interactive CTV Formats — Pause Ads, QR Codes and the New Grammar of TV Advertising
JioHotstar and VDO.AI Strengthen Advertising Innovation with Real-Time Contextual Targeting Across CTV and OTT
Connected TV goes mainstream, reaching 166 million viewers: Kantar Media Compass
The Smart TV Shipment Boom: What 10 Million+ Annual Units Means for CTV Ad Inventory
Shoppable CTV Is Here — Is Anyone in India Actually Buying From Their TV Yet?
OEM vs OTT: The Battle for CTV Inventory in the Indian Market
How D2C Brands Are Using CTV as a Performance Channel, Not Just Awareness
India’s Smart TV Penetration Milestone — What It Unlocks for Advertisers
Co-viewing on CTV: How Household-Level Targeting Is Changing Audience Segments
The Shift from GRP to Attention Metrics in Connected TV Advertising
Why CTV Ad Measurement in India Is Still Broken — and Who’s Fixing It

CREATOR ECONOMY

Podcast-First Creators Are Building Media Empires — What Brands Need to Know Before Sponsoring One
Live Commerce Goes Mainstream: What Amazon and Flipkart’s Livestream Shopping Bets Mean for Brands
Whitelisting Explained: Why Brands Are Paying to Run Ads Through Creator Accounts
The AI Slop Problem: What a ₹38 Crore-a-Year AI Channel Says About the Future of “Content”
From Influencer to IP: How Indian Creators Are Building Owned Brands, Not Just Followings
Regional Language Creators: The Next Big Frontier for Influencer Marketing Budgets
From Collab to Contract: How Creator-Brand Deals Are Getting More Sophisticated in India
How AI Avatar Creators Are Threatening (and Enabling) Human Influencers
Podcast Creators in India — The Monetisation Models That Are Finally Working
Long-Form vs Short-Form: Where Indian Creators Are Actually Making Money
The Rise of B2B Creators on LinkedIn — India’s Untapped Influencer Frontier
How Indian Creators Are Navigating SEBI & ASCI Guidelines in 2026
The UGC Revolution: How Brands Are Building Content Engines Without Studios
Instagram Broadcast Channels vs WhatsApp Communities — Which Wins for Creator Monetisation?
Creator-Led D2C Brands: The New Playbook for Product Launches in India

CAMPAIGNS

Athlete as Brand: What Virat Kohli’s and Hardik Pandya’s Portfolios Teach Marketers About Ownership Over Endorsement
How D2C Brands Like Boat and Mamaearth Turned Creator Loops Into Repeatable Growth Engines
The Best Rejected Campaign Ideas of 2026 — What They Tell Us About Brand Courage
From Awareness to Purchase in 48 Hours: Quick Commerce Campaign Case Studies
Omnichannel in Practice: How One Retail Brand Unified CTV, Social & D2C in One Campaign
The WhatsApp Campaign Strategy That Drove 3x Better Conversions Than Email