EDITOR'S TAKE

Podcast Trend in India and its room to Monetize

The audio concept isn’t something new for Indians. Be it listening to the cricket commentary,…

TikTok ban and its business impact on Influencer Marketing Industry

As the world is fighting a deadly pandemic, there is another concern to be addressed…

Road to recovery – Mobile to emerge as the ultimate hero

Covid19 has affected the entire advertising industry. The struggle is not just limited to cut…

adidas’ marketing ingenuity gets applause from the A&M fraternity

adidas recently supported Nike in their fight against racism by retweeting a video Nike has…

How are you selling your in-app inventory?

Did you say, in-app header bidding? In-app header bidding is nothing but when mobile publishers…

Top Marketing Trends to Learn (and Unlearn) in 2020

As we step into 2020, the marketing world of today is no longer constrained by…

GUEST ARTICLES

HR Rebooted: Balancing PR agency business goals with innovative workforce strategies

As a new workplace model has emerged, so have the rules of engagement.  PR agencies…

Influencer Marketing: Trust is not owned in a single Instagram post

Influencer marketing, in a simple way, is to identify the best ambassador for your product…

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Marketing Choices: Solving for Global Maxima

Have you spent days and weeks working on a campaign only to find that it…

Future of work in India post-COVID

The ecosystem: Gig economy and remote workers are catalyzing the future of work The organization:…

What’s the best way to Thrive – Innovating Continuously or Only Digital Presence will do?

Steve Jobs always said, “Innovation is what distinguishes a leader and followers.” Google results show…

Returning from the blackout

A new chapter is being written in the client agency playbook A brand blackout is…