AI & Advertising

How artificial intelligence is changing advertising in India — from AI creative tools and predictive bidding to virtual influencers and agentic media buying.

Ai Tools Generative AI Virtual Creators
What ChatGPT and AI search mean for paid search advertising in India
How brands are using AI to personalise ads at scale without crossing the creepy line
JioHotstar Partners with OpenAI to Bring Conversational AI to India’s Streaming Landscape
Cre8r.ai unveils Advanced Intelligence Campaign Reporting Suite, redefining campaign measurement beyond vanity metrics
UTOPAI Studios Announces Industry First Three Minute 4K Video Generation and Enhanced Story Agent for its PAI Storytelling AI Platform
AI-Generated Ad Copy vs Human-Written — A Practical Comparison for Marketers
The Rise of Agentic Media Buying — When AI Starts Making Campaign Decisions on Its Own
NBA Superstar James Harden Partners With Utopai Studios For AI Aimated Short Celebrating His Legendary Beard
Predictive bidding explained — how AI is making programmatic smarter
MiQ Acquires Rocket Lab to Accelerate AI-Powered App Growth Globally
Amagi Launches Newspulse: An Agentic AI Platform That Autonomously Turns Live Newscasts into Multi-Format Digital Content
AI creative tools — do they help or hurt the quality of advertising
AI Creative Tools vs Human-Made Advertising
How Indian Agencies Are Actually Using AI
The GenAI Marketing Revolution: From Content Creation to Customer Service
Operationalizing Agentic AI and Human Centric Content
Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide
InMobi, Glance Launch Festive Marketing Trends Report 2025, Highlighting 79% Surge in AI-Powered Shopping Recommendations
#JobAlert- Marketing Experts at DBS Consumer Bank
#JobAlert- Content Writer at Digi Osmosis
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age