Sakshi Malik

131 Articles Published | Follow:
The carbon footprint of digital advertising — and how AI is being used to reduce it
From follower to customer — how social commerce is closing the loop in India
Attribution is broken — here’s what Indian marketers are doing about it
How retail media is eating into Google and Meta’s share of brand budgets
What is a clean room and why are brands suddenly talking about it
How Connected TV is being used as a performance marketing channel, not just awareness
The creator economy beyond Instagram — YouTube, podcasts, and what’s next
How brands are using AI to personalise ads at scale without crossing the creepy line
The DSP vs direct buy debate — when does automation actually win
Measurement or Mythology — What Indian Brands Actually Believe About CTV ROI
Header bidding explained simply — and why publishers care so much about it
What India’s Digital Personal Data Protection Act means for adtech platforms
Creator-Brand Contracts — What Every Marketing Manager Should Be Asking For
How Zepto used creator-led content to build brand love, not just app downloads
Programmatic DOOH is here — how billboards are being bought like banner ads
Predictive bidding explained — how AI is making programmatic smarter
What Made Blinkit’s Billboard Marketing So Effective — A Breakdown
AI creative tools — do they help or hurt the quality of advertising
DSPs and Retail Media: Where Brands Should Spend in 2026
How Live Commerce Works — and Why India Is Only Just Getting StartedHow Live Commerce Works in India