Sakshi Malik

139 Articles Published | Follow:
How MFA (Made-For-Advertising) Sites Are Draining Indian Programmatic Budgets
The Synthetic Influencer Debate: Should Indian Brands Use AI Avatars?
Programmatic Buying on CTV: India’s Learning Curve vs Global Standards
AI-Powered Personalisation at Scale — What Indian Brands Are Getting Right (and Wrong)
The Rise of Regional Language CTV Content — Opportunity for Advertisers
The Anatomy of Tanishq’s Akshaya Tritiya Campaign — Emotion, Reach & ROI
CTV vs Mobile: Where Should Indian Brands Actually Invest in 2026?
The End of Third-Party Cookies in India — Are Marketers Actually Ready?
The carbon footprint of digital advertising — and how AI is being used to reduce it
From follower to customer — how social commerce is closing the loop in India
Attribution is broken — here’s what Indian marketers are doing about it
How retail media is eating into Google and Meta’s share of brand budgets
What is a clean room and why are brands suddenly talking about it
How Connected TV is being used as a performance marketing channel, not just awareness
The creator economy beyond Instagram — YouTube, podcasts, and what’s next
How brands are using AI to personalise ads at scale without crossing the creepy line
The DSP vs direct buy debate — when does automation actually win
Measurement or Mythology — What Indian Brands Actually Believe About CTV ROI
Header bidding explained simply — and why publishers care so much about it
What India’s Digital Personal Data Protection Act means for adtech platforms