Sakshi Malik

127 Articles Published | Follow:
When Digital Becomes the Default, What Really Changes for the Industry?
PR’s Evolution: From “Noise-Makers” to “Sense-Makers”
Internal Communication & Brand Advocacy: Why Your Employees Might Be Your Most Underrated Media Channel
India’s Ad Market Has Gone Digital-First — What It Means for Agency Business Models
In conversation with Gavin Buxton, Managing Director Asia at Magnite
AdEx 2026: Digital Dominance & The ₹2 Lakh Crore Milestone
The Hybrid Workplace and Employee Retention: Redefining Engagement in the Modern Workforce
Social Media Credibility: Why Engagement Tricks Are Losing Their Power
The Rise of the She-conomy: Why Women’s Purchasing Power Must Shape Marketing All Year
The Rise of Community Management: Why Brands Are Moving Beyond Followers
The Human-First AI Strategy in PR
Agency Reporter The Leadership Collective 2026 Concludes as an Exclusive CXO Forum on AI, Creativity & Growth
Operationalizing Agentic AI and Human Centric Content
Agencies are shifting from reactive crisis management to predictive reputation tracking.
Creator Economy 3.0: From Sponsored Posts to Brand Co-Ownership
The Hybrid Creative: Managing Decentralized Agency Teams
The Attention Economy Surcharge
Crisis Management in the ‘Zero-Minute’ Era
Purpose, Policy and Public Opinion: Why PR Is Sitting at the Leadership Table Today
The End of Vanity Metrics: Why Measurement and Business Impact Are Defining Modern PR