khushi sharma

80 Articles Published | Follow:
CTV vs linear TV — a plain English guide for brand marketers still on the fence
Five Indian D2C brands that built themselves entirely on influencer marketing
The anatomy of a great CTV campaign — lessons from brands that got it right
Virtual influencers in India — gimmick or genuine marketing opportunity
How Nykaa built a micro-influencer army and what other brands can learn from it
AI-Generated Ad Copy vs Human-Written — A Practical Comparison for Marketers
JioCinema, Disney+ Hotstar, Amazon — How the Streaming Wars Are Reshaping Ad Inventory
How shoppable ads on CTV are turning your TV into a checkout counter
AVOD vs SVOD — what the shift to ad-supported streaming means for brands
Micro vs Macro Influencers: The Data on Which Actually Drives ROI for Indian Brands
Ad Fraud in India: How Big Is the Problem
Programmatic CTV in Southeast Asia
Why CTV Advertising Is Growing Fastest in India
Retail Media vs Traditional Digital Advertising: Where Should Indian Brands Actually Spend in 2026
IPL 2026: When the Game Pauses, the Marketing Never Does
How Quick Commerce Quietly Became a Media Channel
GEO vs SEO: How Generative AI Is Quietly Rewriting the Rules for Indian Brands
Regional and Vernacular Growth: Why India’s Smaller Cities Are Now Driving the National Conversation
The Rise of Zero-Party Data: Why the Future of Personalization Begins With Trust
The GenAI Marketing Revolution: From Content Creation to Customer Service