khushi sharma

96 Articles Published | Follow:
Co-viewing on CTV: How Household-Level Targeting Is Changing Audience Segments
Long-Form vs Short-Form: Where Indian Creators Are Actually Making Money
The Rise of B2B Creators on LinkedIn — India’s Untapped Influencer Frontier
Prompt Engineering as an Agency Skill — Why Indian Teams Need to Learn It Now
The Campaign That Made a Regional Brand Go National — A Case Study
How Sports Streaming on CTV Is Becoming a Prime Advertising Battleground
Instagram Broadcast Channels vs WhatsApp Communities — Which Wins for Creator Monetisation?
Programmatic DOOH in Action: What Kalpataru’s Context-Aware Campaign Achieved
Creator-Led D2C Brands: The New Playbook for Product Launches in India
How YouTube Creators Are Becoming Full-Blown Media Companies in India
How Zomato’s 2026 IPL Campaign Used Hyper-Local Targeting Across 12 Cities
The Micro & Nano Influencer Boom — Why Indian Brands Are Betting Smaller
How FAST (Free Ad-Supported Streaming TV) Channels Are Reshaping India’s OTT Landscape
What brands get wrong about long-term creator partnerships vs one-off posts
Regional creators are outperforming metro influencers — here’s the data
How to measure influencer campaign ROI without getting fooled by vanity metrics
CTV vs linear TV — a plain English guide for brand marketers still on the fence
Five Indian D2C brands that built themselves entirely on influencer marketing
The anatomy of a great CTV campaign — lessons from brands that got it right
Virtual influencers in India — gimmick or genuine marketing opportunity