khushi sharma

91 Articles Published | Follow:
Micro vs Macro Influencers: The Data on Which Actually Drives ROI for Indian Brands
Ad Fraud in India: How Big Is the Problem
Programmatic CTV in Southeast Asia
Why CTV Advertising Is Growing Fastest in India
Retail Media vs Traditional Digital Advertising: Where Should Indian Brands Actually Spend in 2026
IPL 2026: When the Game Pauses, the Marketing Never Does
How Quick Commerce Quietly Became a Media Channel
GEO vs SEO: How Generative AI Is Quietly Rewriting the Rules for Indian Brands
Regional and Vernacular Growth: Why India’s Smaller Cities Are Now Driving the National Conversation
The Rise of Zero-Party Data: Why the Future of Personalization Begins With Trust
The GenAI Marketing Revolution: From Content Creation to Customer Service
The Human + Machine Equation: Why the Future of Agencies Is Collaborative, Not Competitive
The Evolution of Social Commerce and Personalized Marketing
Data Center and Power Infrastructure Strain: The AI Boom and the Energy Question We Cannot Ignore
“Living” Supply Chains and Regionalization Strategy
Reputation in the Age of Screenshots: Why Real-Time Crisis Response Is the New PR Currency
Predictive PR: Using AI to Forecast Reputational Risks
The Rise of Boutique Specialist Agencies
The Re-vitalization of OOH (Out-of-Home)
Beyond Greenwashing: The PR Challenge of ESG Audits