khushi sharma

80 Articles Published | Follow:
Why Short-Form Video Has Changed How Brands Think About Storytelling
The Rise of Commerce Media in India: What Agencies Need to Know
Performance vs Brand: Why the Divide Is Finally Closing
Creators as Brands: What This Means for Agencies and Advertisers
Life After Cookies: How Indian Marketers Are Rebuilding Data Strategies
Why Media Planning in India Is Moving From Reach to Real Business Outcomes
Social Commerce & Conversational Commerce: Selling Where Conversations Already Happen
First-Party Data & Cookieless Marketing: Building Trust in the Post-Cookie Era
Video-First & Short-Form Content Strategy: Why 2025 Is the Year of Reels, Shorts and Stories
Voice & Visual Search Optimisation: The New SEO Frontier for Indian Brands
How Generative AI Is Reshaping Agency Workflow — From Ideation to Content Delivery
The Omnichannel Advertising Stack: Why CTV, Programmatic, and Retail Media Are Converging
Reimagining Post-Purchase: Why the Most Under-Invested Stage of the Journey Drives Maximum Lifetime Value
Building Trust in the Age of Automation: How AI Improves (Not Replaces) Human-Led Customer Interactions
The End of One-Size-Fits-All Campaigns: How Dynamic Creative Optimisation Is Becoming Standard
Storyselling: How Marketers Are Blending Storytelling With Commerce Across CTV & Digital Video
How AI Is Rewriting the Rules of Programmatic: From Bidding to Brand Safety to Attention
The AI-Powered Media Mix: Why CTV Is becoming the Most Intelligent Screen for Advertisers
Shoppable CTV: How Commerce Is Merging With Entertainment
AI Is Quietly Changing the Ads You See—Even If You Don’t Notice It