Muskan Manchanda

49 Articles Published | Follow:
Ad fraud in India — how big is the problem and who is actually solving it
What ChatGPT and AI search mean for paid search advertising in India
Why regional language content on OTT is the biggest opportunity brands are missing
Why influencer marketing is merging with performance marketing in 2026
The Privacy Reckoning — How Indian Brands Are Planning CTV Targeting Without Cookies
Pause ads, QR codes, and interactive formats — the new language of CTV advertising
What programmatic CTV actually means and how it works in practice
The Rise of Agentic Media Buying — When AI Starts Making Campaign Decisions on Its Own
The Rise of Nano Influencers — Why 10,000 Followers Can Outperform 1 Million
CTV measurement explained — why it’s still the industry’s biggest unsolved problem
How Blinkit, Zepto and Swiggy Instamart became serious ad platforms overnight
What ASCI’s influencer disclosure rules mean for brands and creators in practice
The Anatomy of a Great CTV Campaign
First-Party Data Explained
PR’s People Problem: The Industry Is Burning Its Best and Brightest
Why Media Is Moving from Traffic to Trust
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities
The Vernacular Gold Rush: How Regional Language Marketing Is Rewriting Campaign Strategy
Industry 5.0: Reclaiming the Human Edge in a Machine-Led World