Muskan Manchanda

62 Articles Published | Follow:
The UGC Revolution: How Brands Are Building Content Engines Without Studios
How a D2C Brand Used UGC + Paid Amplification to Hit ₹100 Cr Revenue
Supply Path Optimization — The AdTech Concept Indian Agencies Are Slowly Waking Up To
Data Clean Rooms 101: Why Every Large Indian Brand Needs to Understand This
Generative AI in Indian Ad Production: Cost Savings vs Creative Compromise
Retail Media Networks: Why Blinkit, Zepto & Swiggy Are the New Ad Platforms
The FAST Fault Line: Why TRAI’s ALTD Debate Is Really About the Future of Indian Television
When AI Writes the Brief, the Creative & the Report — What’s Left for the Agency?
When AI writes the brief, the creative, and the report — what’s left for the agency
AI in influencer discovery — how platforms are matching brands to creators now
Open Web vs Walled Gardens — Where Are Indian Brands Actually Putting Their CTV Money?
The Brief That Never Existed — Why CTV Creative Is Still an Afterthought
The CTV Budget Nobody Talks About — How Brands Actually Allocate, and Why
Ad fraud in India — how big is the problem and who is actually solving it
What ChatGPT and AI search mean for paid search advertising in India
Why regional language content on OTT is the biggest opportunity brands are missing
Why influencer marketing is merging with performance marketing in 2026
The Privacy Reckoning — How Indian Brands Are Planning CTV Targeting Without Cookies
Pause ads, QR codes, and interactive formats — the new language of CTV advertising
What programmatic CTV actually means and how it works in practice