Muskan Manchanda

54 Articles Published | Follow:
Why Media Is Moving from Traffic to Trust
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities
The Vernacular Gold Rush: How Regional Language Marketing Is Rewriting Campaign Strategy
Industry 5.0: Reclaiming the Human Edge in a Machine-Led World
Privacy-First Data Strategy: Why the Future of Marketing Will Be Built on Trust
The “Invisible Work” Conversation: Rethinking How Workplaces Support Women in 2026
Action-Oriented Sustainability: Why Brands Are Being Asked to Prove It
Sustainability as a Competitive Advantage: Beyond Regulatory Compliance
Collapse of the Marketing Funnel: When Brand and Performance Stop Living in Separate Rooms
Micro-Influencers and Niche Engagement
How Generative AI Is Reshaping Creative Strategy and Client Outcomes in 2026
The Shift from Experimental AI to “Agentic” Operations
Performance Accountability in Influencer Marketing
Connected TV (CTV) as the New Prime Time
The Regional Vernacular Shift
The Attention Economy Surcharge: Why Quality Over Quantity Has Become a Survival Metric for Brands Shouting Into the Void
The Rise of Consulting-Led PR over Coverage-Led PR
AI in Indian PR: Assistant, Analyst or Ethical Risk?
In conversation with Sushant Vashistha, Head of Digital Marketing, OPPO India