Agency Reporter’s special segment, in association with MiQ, hosted another webinar with industry experts across sectors. The aim of the webinar was to delve deeper into the nuances of data-driven marketing in today’s age and time, and was centered around the topic- ‘Data-driven marketing – How macro trends influence consumer behavior and can be utilized to take performance to the next level?’
The panel included Vaibhav Mehrotra, Head of Marketing- Cashfree; Prasenjit Basu, Head of Marketing- Voltas Beko; Kanishk Arya, Chief Operating Officer- SleepyCat; Argho Bhattacharya, Head of Marketing- Niyo; Kuldeep Pawar, Head of marketing- SpiceMoney and Siddharth Dabhade, Managing Director- MiQ. The discussion was moderated by Sakshi Malik, Assistant Editor, Agency Reporter.
Watch here-
