Social Panga has launched intoai.studio, a dedicated AI-focused creative unit that will offer services including AI films, content production, virtual avatars, music creation and product photoshoots.
The new vertical has been introduced as part of the agency’s expanding creative and content offerings.
intoai.studio combines artificial intelligence tools with creative processes to support content development and production. The studio’s offerings include AI-generated films, performance marketing creatives, always-on content, AI avatars, AI-led music production and product photography.
The company said the studio is currently working with brands including Hyundai, Bosch, LG, Nestlé Maggi, Tally, IIFL, Saffola, Landmark and Yousta.
Himanshu Arora, co-founder, Social Panga, said: “intoai.studio is designed to bridge the gap between what brands need to say and the speed at which the world moves. We are combining AI with human creativity to build content that not only drives visibility but delivers tangible business impact.”
Gaurav Arora, co-founder, Social Panga, said: “We have always believed in deep vertical expertise and evolving with market dynamics. intoai.studio is a natural extension of this philosophy, bringing together data, creativity, and authenticity to drive meaningful engagement for brands.
With intoai.studio, we are strengthening our integrated ecosystem, complementing the production excellence of The Yellow Shutter and the influencer reach of The Viral Union to elevate brand storytelling and campaign impact.”
The launch adds to Social Panga’s existing portfolio of specialised businesses, including content production and influencer marketing.
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