In Conversation With Arjit Soni of MyByk & Khushboo Sharma of Zero Gravity Communications
by Sakshi Malik
May 7, 2021
Khushboo Sharma Solanki is the founder of Ahmedabad-based inclusive full-service agency- Zero Gravity Communications (ZGC). ZGC was started in 2013 with just two employees and currently has 45+ employees with over 150 brands in its portfolio. The agency has been associated with MYBYK as a branding partner from Day 1.
MYBYK- the brainchild of Arjit Soni is a leading bicycle sharing service in India. It was launched in 2014 with the aim of solving the first and last-mile connectivity problem. ZGC and MYBYK’s journey goes back 7 years and in this conversation, Khushboo and Arjit discuss the brand’s evolution, the culture it has created, and what helps users connect with the brand in today’s time.
Watch here-