Insights

Sharp, informed perspectives from our editorial team on the trends, shifts, and stories shaping the industry. This is where we decode what matters—and why it matters now.

Review : #StrongerEveryHour: Vodafone Idea New Ad Campaign, A Discrete Way To Reinforce Communication Strategy?
We Hope Your Influencer Marketing Strategy Is Not Adhoc
Reliance Smart Ad Film: A Not-So-Strong Commercial With Strong Protagonist?
#10YearChallenge: How Brands Are Making The Most By Riding On Viral Social Challenges
Gillette’s New Ad Campaign – A Narrative Of Positive Masculinity That Indian Ads Too Need To Communicate
Shifting Power Dynamics By Strengthening Women Empowerment Through Dating App
Mobiistar C1 Shine #BadaChamakRaheHo Ad Could Have Moved Beyond The Mirror Shine Body And Accentuated Other Features Too
Why We Rocked 2018 – Why 2018 Rocked Us. The Hits & Misses.
Relevancy Is One Of The Biggest Strength Of #Panchayat, And Boy, Did Gurgaon Disappoint, See For Yourself
We spoke to some of the women participants of DCL and seemingly all of them are super excited
150+ Digital Media Planners/Buyers and Marketers registered their presence at the first ever edition of Panchayat – And, we can’t thank them enough
Here are Top 5 Diwali Ads we loved this festive session
When Was The Last Time You Felt Proud To Share Your Interview, Oh! Last Evening..
Twitter’s Latest Move To Kill Unwanted Trends – Good or Bad?
Panchayat – Your quarterly dose of unofficial learning and networking
Why we will never monetise jobs & placements
I am not interested – LOL
Awards, Shawards, Haye Rabba
Agency Reporter launches after a delay of twenty years
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age