‘State of Content Marketing Report 2019’ Releases at 9th Edition of CMS Asia in Mumbai on May 8
The data analyzed via this survey shows a healthy trend of a growing Content Marketing ecosystem in India.
Content Marketing Summit Asia – the largest ‘not for profit’ summit across JAPAC driven by the marketing community in Asia, has successfully concluded its 9th edition on May 8, 2019 at Taj Lands End, Mumbai, India. During the occasion of the summit, the Annual Content Marketing Report 2019, which was created in collaboration with CMS Asia and Agency Report, was released by RP Singh, Chief Curator, CMS Asia, and Rahul Puri, Editor-in-Chief, Agency Reporter. The report tried to cover the latest trends related to the content marketing scenario in India.
The generated report has come into light after a survey which was conducted to ask the C-suite executives and Senior Marketers in India about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. Agency Reporter and CMS Asia jointly went ahead with a comprehensive survey on content marketing. The results present the data from senior marketers in India and further help them find the scope of content marketing and the type of content to develop in their respective businesses.
Key Findings of the Report
Rahul Puri avers, “There’s a reason why marketing experts call content marketing “one of the most authentic, useful, and perfectly suited marketing for every generation”. People are consuming a variety of data at different times, on different devices. The Indian marketers have understandably, honed their ability to take one big chunk of content, remarket it to different people at a different time on different devices successfully. The increased interest of marketers in the regional/vernacular content can be considered as a key finding because of it being an effective content marketing strategy in the near future. There are various such questions that run in the back mind of marketers, which we really tried to address in this report.”
RP Singh states, “The data clearly shows how India has grown as a Content Marketing market as compared to our last report 2 years back. We have been successfully able to address “HOW” part of Content Marketing whereas ‘WHAT’ dominated in 2017 report. It is quite interesting to know that marketers are finding content-based marketing very successful and they continue to invest more and more in relevant content for their consumers.”
The data analyzed via this survey shows a healthy trend of a growing Content Marketing ecosystem in India. How can marketers keep this momentum? How can they take content marketing to the next level? To provide such answers, the survey looked at how most successful respondents do these things differently than the overall marketers’ population.