Brands of Bharat’s next episode to shed light on how narratives impact brand awareness & increase customer engagement
With the markets being over-flooded with new brands, the competition has reached its peak since the last decade. In their pursuit of creating powerful brand awareness and increasing customer engagement, brands in today’s market are running a rat race. But at the end of the day, in order to stand apart from your competitors what matters is how clearly you define your brand’s core purpose. That’s where most brands trail behind. A strong narrative that aims to drive a change in society can help brands in defining their purpose clearly while keeping its authenticity at the core.
To understand how a compelling narrative can help brands increase their awareness ultimately leading to a higher customer engagement, Agency Reporter has come up with the 11th episode of its virtual panel discussion series- Brands of Bharat.
The series’ next episode, powered by Nukkad by STAGE, would be released on 2nd February 2022 and would be centered around the topic – Capitalizing on awareness: How narratives impact brand awareness & increase customer engagement.
Nukkad by STAGE is a Premium and Sensible Content Company for Bharat with a 125M+ monthly reach among Hindi audiences. They produce and deliver informative & empowering content with humor and satire through the fictional characters who are derived from the real world. Their main shows are focused on Finance, Trends, Tech, Game, Entertainment, Current Affairs, Family, Health, etc categories.
They have also established a video content lab where they make research-based content with a data-driven approach to brands for different purposes.
The discussion would be featuring a diverse set of panelists –Shashishekhar Mukherjee, Head of Digital Marketing & Media, Reckitt; Ankit Khirwal, Head of Marketing, upGrad; Amlan Pati, Head of Marketing- Ecomm & Digital, Cavinkare; Jigar Sheth, Chief Revenue Officer, Nodwin Gaming.
It would be moderated by Rahul Puri, Editor, Agency Reporter, and Runa Sinha, Vice President, Nukkad by STAGE.
The upcoming episode would shed light on why creating a narrative is essential for building strong brand awareness and how a powerful narrative can influence customer engagement in today’s over-competitive market. The panelists would also discuss how has the narrative building process evolved in the last three years and how can marketers make use of storytelling in the retention of the Bharat audience.