ABOUT
Front Benchers by Agency Reporter is a recognition platform for Digital Agencies & Brands to showcase their most innovative, uniquely creative, strategically targeted, and highly effective digital initiatives of FY 22-23. Campaigns published on any digital media platform between Apr 2022 and Mar 2023 in the below-mentioned categories are eligible to be nominated for the award.
WINNERS
| Categories | Campaign | Agency/Brand | Client | Awards |
| AdTech | Pass Pass Pulse | – | Pass Pass Pulse | Gold |
| AdTech | World Gold Council Stock Market Sync Campaign | MiQ and Motivator | World Gold Council | Gold |
| AdTech | Leading Health & Beauty Retailer surpasses Singapore’s benchmarks with media quality across campaigns | Integral Ad Science (IAS) | Leading Health & Beauty Retailer | Silver |
| AdTech | Formula E in Conversations | Bobble.ai | Formula E | Bronze |
| AI Led Marketing | #AHealthyIndia | Dvio | Flipkart Health+ | Gold |
| AI Led Marketing | SanDisk in Conversations | Bobble.ai | SanDisk | Silver |
| AI Led Marketing | Pitch Please | ITC Sixth Sense | Bingo Mad Angles | Bronze |
| Branded Content | Dekho Wicket Se Cricket | Essencemediacom | Thums Up | Gold |
| Branded Content | Spirit Of Goyal | Zero Gravity Communications | Goyal & Co. | Silver |
| Branded Content | How Tata Motors re-established the brand image in Tamil Nadu | Omnicom Media Group | Tata Motors | Silver |
| Branded Content | #LiveToWin – Joyville by Shapoorji Pallonji | Thought In A Dot | Shapoorji Pallonji Real Estate | Bronze |
| Content marketing | Dr. Agarwals Eye Hospitals by AdLift | AdLift | Dr. Agarwals Eye Hospitals | Gold |
| Content marketing | Beauty&You 2022 | Togglehead | Togglehead Digital Private Limited | Silver |
| Connected tv | The Bold Look of Kohler | Interactive Avenues | Kohler Kitchen & Bath India | Gold |
| Connected tv | No Times Prime Is A Crime | Times Prime | Times Prime | Silver |
| Connected tv | Cetaphil’s “Parenting Ki Nayi Parampara” in association with mediasmart | Mediasmart | Cetaphil | Silver |
| Connected tv | Zee5 International Connected TV | MiQ | Zee5 | Bronze |
| Conversation Marketing | KitKat Love Break | Bobble.ai | Kitkat | Gold |
| Conversation Marketing | Launch of Easy Digest Milk | ITC Sixth Sense | Aashirvaad Svasti Milk | Silver |
| Digital OOH | Har Haath Toofan | Essencemediacom | Thums Up | Gold |
| Digital OOH | No Times Prime Is A Crime | Times Prime | Times Prime | Silver |
| Digital OOH | Dekho Wicket Se Cricket | Essencemediacom | Thums Up | Bronze |
| Game Marketing | Play Ground | Essencemediacom | Charged By Thums Up | Gold |
| Integrated | No Times Prime Is A Crime | Times Prime | Times Prime | Gold |
| Integrated | Khel Tumhara Akhada Humara | Wirality | Fantasy Akhada | Silver |
| Integrated | South Indian Bank Digital Campaign – Jan’23 – Mar’23 | LS Digital Pvt. Ltd. | South Indian Bank | Silver |
| Integrated | #RasodeMeinMardHai | Leads Brand Connect | Bail Kolhu | Bronze |
| Influencer marketing | 2baconil – Influencer Marketing | Zero Gravity Communications | 2baconil | Gold |
| Influencer marketing | Thums Up SDNT – Reels challenge | Essencemediacom | Thums Up | Silver |
| Influencer marketing | Pickups Campaign | Cre8r | Tata Motors Commercial Vehicles | Bronze |
| Mobile marketing | Diageo Black & White in FIFA Conversations | Bobble.ai | Diageo Black & White | Gold |
| Moment Marketing | #FridayRelease | Essencemediacom | Sprite | Gold |
| Moment Marketing | Tata Punch- The Game that vibes with you | Omnicom Media Group | Tata Motors | Gold |
| Moment Marketing | HaileyxSelena Moment Tweet | Schbang | Dominos | Silver |
| Moment Marketing | #NaturallyStrong | SocialPanga | Himalaya Haircare | Silver |
| Moment Marketing | #HarHaathToofan | Essencemediacom | Thums Up | Bronze |
| Performance Marketing | Andamen by AdLift | AdLift | Andamen | Gold |
| Performance Marketing | Bajaj Finserv App Install and Engagement | MiQ and ARM Worldwide | Bajaj Finserv | Silver |
| Performance Marketing | #NIC summer league | Social pill | NIC honestly crafted icecream | Bronze |
| Rural Marketing | Syngenta – Incipio | Eggfirst | Syngenta | Gold |
| Search | Schneider Electric by AdLift | AdLift | Schneider Electric | Gold |
| Search | HDFC by AdLift | AdLift | HDFC | Bronze |
| Search | Dr. Agarwal’s Eye Hospital by AdLift | AdLift | Dr. Agarwal’s Eye Hospital | Silver |
| Social media | Har Haath Toofan | Essencemediacom | Thums Up | Gold |
| Social media | Tata Punch- The Game that vibes with you | Omnicom Media Group | Tata Motors | Gold |
| Social media | Ambuja Cement WPL Campaign | Eggfirst | Ambuja Cement | Gold |
| Social media | #WorldGulabJamunDay | Togglehead | Gits Food | Silver |
| Social media | Upsilon | Zero Gravity Communications | Upsilon | Bronze |
| Video | No Times Prime Is A Crime | Times Prime | Times Prime | Gold |
| Video | Your Holiday is Calling | LS Digital Pvt. Ltd. | SOTC travel | Gold |
| Video | Good Old Days | Dvio | ZEE5Global | Silver |
| Video | #ChainSeSona with ICICI Prudential Gold ETF | 4am worldwide | ICICI Prudential | Bronze |
| Voice/Audio | UnBound – A podcast to self-discovery | Lateral Sutra | Lateral Sutra | Gold |
CATEGORIES
- Social Media- Any form of static images, GIFs, or Video campaigns created for social media platforms.
- Search- Campaigns created to appear in search results. It can be text, image, or any other format.
- Content Marketing – Any campaign using audio or video storytelling, executed on digital or mobile platforms.
- Mobile Marketing- In-app video/static ads – interactive/non-interactive, lock screen ads, mobile banner ads, QR codes, etc.
- Moment Marketing- Any campaign using audio, video, static images, or a social media post to capture a topical moment or trend.
- Influencer Marketing- Any campaign that has used influencers authentically to achieve desired results.
- Meme Marketing- Any campaign utilizing memes or fast-spreading content in the form of GIFs, and images to promote a product or a brand.
- Voice/Audio- Campaigns executed via podcasts, radio/digital radio, streaming music services, or other voice/audio formats on digital mediums.
- Augmented reality/Virtual reality- Any campaign utilizing augmented reality /virtual reality technology to overlay textual information, or via virtual products, digital packaging, etc.
- Conversation Marketing- Any campaigns using live chat, chatbots, messaging apps, or other channels of one-to-one conversations with customers.
- Martech – Campaigns where your agency has enabled marketers to automate one or more marketing activities for them.
- Digital OOH- Any campaign using digital place-based networks, digital billboards & signage, display screens, and other forms of OOH campaigns powered with Adtech.
- Game Marketing- In-game marketing, including video ads, rewarded video ads, logo integration within the game, etc.
- App monetization- Any campaign involving in-app advertising, freemium models, and in-app purchases.
- Social Listening- Any campaign created on the basis of analysis of conversations and trends surrounding a brand and social media sentiment.
- Performance Marketing – All campaigns where ad inventory was bought programmatically ensuring desired RoI and minimal wastage.
- Branded Content- Campaigns involving articles/blog posts, videos, podcasts, and elements aimed at bringing value to the consumers.
- Metaverse- Any form of static images, or video campaigns created for the metaverse.
- Video– Any campaigns that effectively leveraged the power of video content on other digital platforms to create an impact.
- Integrated- Apply in this category if you have executed the same campaign in at least 3 of the above-mentioned categories.
- Rural Marketing– Any campaign that effectively connected with consumers residing in rural areas by employing localized strategies. It should demonstrate a deep understanding of the unique needs and preferences of rural communities, showcasing campaigns that foster engagement, build brand awareness, and drive growth in these markets.
- Connected TV Campaigns– Any exceptional digital marketing campaigns that have leveraged the power of Connected TV. Campaigns should demonstrate innovative strategies in targeting and engaging viewers through streaming platforms and smart devices, ultimately driving measurable results.
- AI Led Marketing– Any campaign that harness the power of artificial intelligence (AI). It should showcase innovative applications of AI tools and technologies to optimize marketing efforts.
- Adtech – Campaigns executed using tech as the driving factor.
TIMELINES
- 29th May – Launch
- 22nd June – Last date of submitting entries
- 27th June-3rd July – Jury Evaluation (Online)
- 14th July – Announcement of Results
JURY
JUDGING PROCESS
- Each Jury will get a random set of shortlisted entries for evaluation
- The entries will be evaluated and rated on clarity of campaign objective, uniqueness of idea suggested, execution of idea, overall creativity, effectiveness of the campaign and end result of the campaign
- CLARITY OF CAMPAIGN OBJECTIVE – Is the final outcome in sync with brand brief laid out in the beginning (20% Weightage)
- UNIQUENESS OF IDEA SUGGESTED – Was there any uniqueness to the strategy & idea presented by the Agency. (20% Weightage)
- EXECUTION OF THE IDEA – Was the chosen media(s) apt to reach brand TG? What were the factors that affected choice of medium or influencers or tools? (20% Weightage)
- OVERALL CREATIVITY – The work will be evaluated on the basis of creativity & innovation brought to the project with regards to content, method, tech etc. (20% Weightage)
- EFFECTIVENESS – Evaluation will be done keeping in mind overall user engagement and/or audience feedback (10% Weightage)
- END RESULT – Did the project meet all/some objectives laid down by the brand team? Did the agency furnish supporting data like Brand effectiveness score, Sentiment analysis or RoI chart? (10% Weightage)
ELIGIBILITY CRITERIA
- All agencies providing any kind of digital marketing services to brands are eligible to apply
- Those brands which executed the campaign in-house / on their own are also eligible to apply
- An application will be considered valid only if all relevant fields on the form appended below are completely filled and requisite fee is duly paid
- An entry once made cannot be retracted and will not be eligible for changes or corrections
- No entries or part of entries will be accepted over email
- Shortlisting of entries will be done by the Agency Reporter Editorial Board after the closure of nomination round
APPLY NOW
After submitting the form, please pay the registration fee of INR 17,700 inclusive of GST by clicking the Pay Now button appended below.
Please note, your application is not complete without the payment.