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What you know about CTV is just the tip of it!
As the INSEA audience warms up to all things digital, the region is witnessing a paradigm shift in how people consume content. Multiple factors have contributed to the acceleration of the consumption of digital content such as the increase in the number of smart TVs, increasing internet penetration and the availability of digital-native content. As consumers spend more time online, CTV is witnessing explosive growth and is presenting lucrative opportunities for advertisers to reach out to the audience more effectively. The exponential growth has given rise to a number of questions- questions that are worthy of a separate discourse and the CTV Asia Symposium by Agency Reporter aims to provide a platform for just that.
VENUE- OAKWOOD PREMIER COZMO, KUNINGAN, JAKARTA
Speakers
AGENDA
| TIME | SESSION TYPE | TOPIC | SPEAKER/S |
| 2:00-2:05 PM | OPENING REMARKS | RAHUL PURI FOUNDER, AGENCY REPORTER | |
| 2:05-2:15 PM | PRESENTATION 1 | THE JOURNEY FROM BROADCAST MEDIA TO CONNECTED TV | NIKHIL KUMAR VICE PRESIDENT – IN, SEA & ME, mediasmart |
| 2:15-3:00 PM | PANEL DISCUSSION 1 | IDENTIFYING TRANSFORMATION IN VIDEO CONSUMPTION HABITS | 1. ASHISH BHATNAGAR COO, DMP COMMUNICATIONS 2. FAUZAN AKBAR COUNTRY DIGITAL & E-COMMERCE LEAD, BAYER INDONESIA CONSUMER HEALTH DIVISION 3. MAYANK SINGH CHIEF DIGITAL OFFICER & VP – MARKETING, DIGITAL BUSINESS AND IT, DOMINO’S PIZZA INDONESIA 4. PUSHPENDRA KUMAR SENIOR VICE PRESIDENT – DIGITAL TRANSFORMATION, INDOSAT OOREDOO HUTCHISON 5. RESSA TRUNA PRIONO SENIOR HEAD OF MEDIA AND STRATEGIC PARTNERSHIP, PARAGON TECHNOLOGY AND INNOVATION MODERATOR- ARINDAM BHATTACHARYYA CHIEF STRATEGY OFFICER, DENTSU INDONESIA |
| 3:00-3:15 PM | TEA/COFFEE BREAK | ||
| 3:15-3:55 PM | PANEL DISCUSSION 2 | DECODING EXPERIENCES AND EXPECTATIONS OF SMART TV VIEWERS | 1. ABHISHEK KUMAR RAJORIA HEAD OF DIGITAL & INTEGRATED MEDIA, DMP COMMUNICATIONS 2. AVIJIT DUTTA COUNTRY MANAGER, INDONESIA – VIU 3. SWAMINATHAN IYER DIRECTOR – SALES, LEMMA 4. MUDIT GOVIL PARTNER – CLIENT LEADERSHIP, ESSENCEMEDIACOM MODERATOR – STEPHANIE KING SENIOR DIRECTOR – SEA, DOUBLEVERIFY |
| 3:55-4:15 PM | PRESENTATION 2 | AI-POWERED CTV ADVERTISING: THE FUTURE OF TARGETED MARKETING | ROHAN MAHAJAN CHIEF OPERATING OFFICER (MEDIA SERVICES), OMNICOM MEDIA GROUP INDONESIA |
| 4:15-4:30 PM | TEA/COFFEE BREAK | ||
| 4:30-5:10 PM | PANEL DISCUSSION 3 | LEVERAGING THE POWER OF PROGRAMMATIC ADVERTISING IN THE CTV ECOSYSTEM | 1. ABBAS EHETESHAM DIGITAL SUPPLY SOLUTIONS DIRECTOR, DENTSU INDONESIA 2. ALDILA SEPTIADI DIGITAL GROUP HEAD OF MARKETING TECHNOLOGY, ERAJAYA 3. SARAVANAN MUDALIAR GENERAL MANAGER, PUBLICIS MEDIA INDONESIA 4. YUSTIAR RIZAWAN HEAD OF DIGITAL & MARKETING COMMUNICATION, BLUE BIRD GROUP INDONESIA MODERATOR- HIMANSHU PANDEY CHIEF EXECUTIVE OFFICER, SEGUMENTO |
| 5:10-5:50 PM | PANEL DISCUSSION 4 | THE FUTURE OF TELEVISION: CAN CONNECTED TV SUPPLANT LINEAR TV AS THE ULTIMATE MEDIUM? | 1. HIMANSHU SHEKHAR CEO GROUPM SOUTH EAST ASIA 2. RAJAT BASRA CEO (PRESIDENT DIRECTOR), OMNICOM MEDIA GROUP 3. SATYAJIT SEN CEO, HAVAS GROUP INDONESIA MODERATOR NIKHIL KUMAR VICE PRESIDENT – IN, SEA & ME, mediasmart |
| 5:50 PM | CLOSING REMARKS | RAHUL PURI FOUNDER, AGENCY REPORTER | |
| 6:00 PM Onwards | COCKTAIL DINNER |
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