The first
conversation.

In July 2023, Agency Reporter and mediasmart bring the Connected TV conversation to Indonesia for the first time.

Programmatic CTV advertising in Indonesia is still largely theoretical for most advertisers — talked about in trade press, but rarely actioned in media plans. The Indonesian market has the household penetration, the smart TV growth, and the OTT appetite. What it needs is a moment for the industry to get in the same room and ask the hard questions.

CTV Asia Symposium Jakarta 2023 is that moment. Held at Oakwood Premier Cozmo in Kuningan, Jakarta, the half-day symposium brings together brand CMOs, agency leaders, OTT publishers, and programmatic specialists to examine where Indonesian CTV actually stands — and where it is heading.

The conversations across the afternoon — on viewer behaviour, programmatic readiness, the future of linear television, and the gap between CTV promise and advertiser action — set the foundation for every edition of CTV Asia Symposium that follows. This is Season 1.