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What you know about CTV is just the tip of it!

As the SEA audience warms up to all things digital, the region is witnessing a paradigm shift in how people consume content. Multiple factors have contributed to the acceleration of the consumption of digital content such as the increase in the number of smart TVs, increasing internet penetration and the availability of digital-native content. As consumers spend more time online, CTV is witnessing explosive growth and is presenting lucrative opportunities for advertisers to reach out to the audience more effectively. The exponential growth has given rise to a number of questions- questions that are worthy of a separate discourse and the CTV Asia Symposium 2022 by Agency Reporter aims to provide a platform for just that.

We are speaking at Connected TV Asia Symposium 2022

We aim to instigate discussions

TIME	SESSION TYPE	TOPIC	SPEAKER/S
9:30 AM	REGISTRATION
10:00 AM	OPENING REMARKS		RAHUL PURI FOUNDER AGENCY REPORTER
10:05 AM	PANEL DISCUSSION 1	IDENTIFYING TRANSFORMATION IN VIDEO CONSUMPTION HABITS. LEARNINGS & OPTIMISATIONS THAT BECAME PART OF MY PLAN A	1) KRISHNARAO BUDDHA SENIOR CATEGORY HEAD PARLE PRODUCTS 2) SHAILJA SARASWATI VARGHESE CHIEF CONTENT OFFICER OMNICOM MEDIA GROUP 3) KULDEEP PAWAR HEAD MARKETING SPICE MONEY 4) GIGESH GANGADHARAN HEAD OF DIGITAL & E-COMMERCE RAYMOND CONSUMER CARE MODERATOR – SHEFALI KHALSA HEAD – BRAND, CORPORATE COMMUNICATIONS & CSR SBI GENERAL INSURANCE
10:40 AM	PANEL DISCUSSION 2	DID YOU SAY EXPLOSIVE GROWTH OF CONNECTED TV? INNOVATING FOR GREATER ADOPTION OF CONNECTED TV	1) DIVYA KARANI CEO MEDIA SOUTH ASIA DENTSU 2) KRISHNA MENON COO QYOU MEDIA INDIA 3) PRASAD PIMPLE EVP-HEAD OF DIGITAL BUSINESS UNIT KOTAK LIFE 4) SRINIVAS RAO HEAD – TRADING WAVEMAKER INDIA MODERATOR – PRABHVIR SAHMEY SENIOR DIRECTOR INSEA SAMSUNG ADS
11:20 AM	PRESENTATION 1	THE JOURNEY FROM BROADCAST MEDIA TO CONNECTED TV	NIKHIL KUMAR VP-IN & SEA MEDIASMART
11:35 AM	TEA BREAK
11:45 AM	FIRESIDE CHAT (EARLIER PANEL DISCUSSION 3)	CONNECTED TV REPLACING LINEAR TV – A DISTANT DREAM?	1) YOGIN VORA ASSOCIATE DIRECTOR-DIGITAL MARKETING ZEE5 GLOBAL 2) ROHAN CHINCHOLI HEAD – DIGITAL SERVICES HAVAS MEDIA INDIA 3) VARUN MOHAN HEAD OF GROWTH – INDIA & SAARC MIQ
12:15 PM	FIRESIDE 1	DECODING EXPERIENCES AND EXPECTATIONS OF CONNECTED TV VIEWERS	1) JAI LALA CEO ZENITH 2) LOVELEEN GAJRIA HEAD – MEDIA, DIGITAL, CRM ABBOTT NUTRITION
12:35 PM	PANEL DISCUSSION 4	NEW CANVAS, NEW CAPABILITIES – HOW CONNECTED TV IS ABLE TO ACHIEVE GREATER IMPACT FOR BRAND ADVERTISING, AND HOW CAN MEDIA OWNERS MAXIMIZE THE VALUE OF CTV INVENTORY	1) SHANTANU SIROHI COO INTERACTIVE AVENUES 2) TARANJEET KAUR HEAD OF MEDIA & DIGITAL MARKETING TATA CONSUMER PRODUCTS 3) GOPA MENON – HEAD OF DIGITAL: SOUTH ASIA, MINDSHARE MODERATOR – NIKHIL KUMAR VP-IN & SEA MEDIASMART
1:15 PM	LUNCH
2:00 PM	PRESENTATION 2	DECODING CONNECTED TV MEASUREMENT- CRACKING ON ADVANCED SOLUTIONS	DOLLY JHA MANAGING DIRECTOR NIELSEN INDIA
2:20 PM	PRESENTATION 3	MEASURING WHAT MATTERS ON CONNECTED TV	SAURABH KHATTAR LEAD STRATEGIC PARTNERSHIPS INTEGRAL AD SCIENCE
2:40PM	PANEL DISCUSSION 5	CONTEXTUAL TARGETING ON CONNECTED TV IN AN OMNI-CHANNEL WORLD- ROLE OF FIRST PARTY DATA	1) VARUN MOHAN HEAD OF GROWTH – INDIA & SAARC MIQ 2) SUMEET BHOJANI HEAD OF MARKETING COMMUNICATIONS GODREJ INTERIO 3) HARGUNEET SINGH DIRECTOR PUBMATIC MODERATOR – VISHAL CHINCHANKAR CEO MADISON DIGITAL & MADISON ALPHA
3:20 PM	PRESENTATION 4	I MADE A MISTAKE	NITI KUMAR COO STARCOM
3:40 PM	FIRESIDE 2	TACKLING CHALLENGES EFFICIENTLY – VIEWABILITY, AD FRAUD & BRAND SAFETY	1) JAHID AHMED VP AND HEAD – DIGITAL ACQUISITION, CONTENT & SMM HDFC BANK 2) SAURABH KHATTAR LEAD STRATEGIC PARTNERSHIPS INTEGRAL AD SCIENCE
4:10 PM	PANEL DISCUSSION 6	WHAT’S NEXT FOR CONNECTED TV?- REALISTICALLY SPEAKING	1) SONAM PRADHAN HEAD: INTEGRATED MEDIA & ADVERTISING MAHINDRA RISE (AUTOMOTIVE DIVISION) 2) AATIKA EHSAN ANSARI HEAD OF MEDIA – DIGITAL PERNOD RICARD 3) SIDDESH KERKAR HEAD PROSPECT AND DIGITAL MARKETING ADITYA BIRLA SUN LIFE INSURANCE 4) YOGIN VORA ASSOCIATE DIRECTOR-DIGITAL MARKETING ZEE5 GLOBAL MODERATOR – NITI KUMAR COO STARCOM
4:50 PM	CLOSING REMARKS		SAKSHI MALIK DEPUTY EDITOR AGENCY REPORTER
5:00 PM – 6:00 PM	BEER GARDEN

We envision industry thought leaders to share their insight, knowledge and best practices, the full-day event would give way to new business opportunities and networking; not only via panel discussions but also through a separate area for exhibitors in order to help the attendees understand their offerings.

The symposium aims to bring together

Advisory Board

Registration is mandatory to attend the symposium. You can avail a pass by paying ₹5,900 inclusive of taxes. One pass is valid for 1 person. You can choose the number of passes you wish to buy on the registration page itself.

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