THE NEXT CHAPTER: SEASON II OF CTV ASIA SYMPOSIUM

The first season of the Connected TV Asia Symposium by Agency Reporter took place in Mumbai, Delhi, Bengaluru, and Jakarta, and raised the bar in the industry. The overwhelmingly positive feedback from our valued participants, sponsors, and partners across the Asia-Pacific region, reinforced our position as the foremost platform for exploring the latest trends, tackling challenges, and promoting innovation in the realm of Connected TV.

Now, we are thrilled to announce the upcoming Season 2 of the Connected TV Asia Symposium by Agency Reporter, and we promise it will be even better and bigger than before.

Building on the tremendous success of our inaugural season, Season 2 is poised to elevate industry standards once again.

With an expanded scope and an array of exciting new features, Season 2 will provide an even more comprehensive platform for industry leaders, experts, and enthusiasts to come together. Expect insightful discussions, cutting-edge insights, and an enhanced opportunity for networking and collaboration.

Agenda

Time	Session Type & Topic	Description	Panelists
10:00 AM	Registration
10:35 – 11:15 AM	Panel Discussion 1 The ‘Connect’ in Connected TV: Redefining the Viewing Experience for All Ages	The shift from linear TV to connected TV isn’t as direct or simple as it may seem on the surface. We indeed are witnessing an increase in the number of cord-cutters but on the other hand, we also have the cord-nevers making up for a significant target audience. In this session, the speakers aim to decipher the complex shift from linear to CTV for different generations- from Baby Boomers to Gen Z, and everything in between. The speakers will explore the differences in viewing habits and preferences among different age groups; how Baby Boomers, who grew up with traditional TV, have embraced the magic of streaming platforms and the type of content that appeals to this generation; how GenX balances both traditional TV and CTV; why Millennials are one of the most engaged generations when it comes to connected TV, including their binge-watching behaviours and preferences for original content and of course, how Gen Z, as digital natives, have seamlessly integrated CTV into their lives and the interactive features that keep them captivated.	Parth Desai, Head – Digital Marketing, Pidilite Jahid Ahmed, SVP & Head – Digital Acquisition, Website & SMM, HDFC Bank Salil Shanker, Regional Head – South Asia, Lemma Chinmay Chandratre, General Manager, Madison Digital Prasad Pimple, Executive Vice President and head of Digital Business Unit at Kotak Life Moderator- Paula McGlynn, CEO/ Co-Founder – BhaDiPa, Gulbadan Talkies
11:15 – 11:55 AM	Panel Discussion 2 The Art of Viewer Acquisition in the Connected TV Ecosystem	As the streaming era evolves with the rise of connected TV, viewer behaviours and preferences are in constant flux. And stakeholders are finding it rather difficult to crack the code of viewer retention and acquisition. In this session, experts share their understanding of customer sentiments towards streaming services in the connected TV era and uncover the strategies and secrets that can lead to success in retaining and acquiring customers. The speakers will discuss the factors that drive customer satisfaction in the CTV space, including content diversity, seamless user experiences, and personalized recommendations that keep viewers engaged and enchanted. They would also dive deep into the intricacies of viewer loyalty and its link to pricing strategies in the connected TV ecosystem, thereby discussing the delicate art of balancing value for customers while ensuring sustainable revenue streams for content providers.	Hector Anklesaria, Deputy Vice President – Marketing, Tata Capital Himanshu Sirohi, Head of Digital Marketing, Apollo 24|7 Lalatendu Das, CEO, Performics Nupur Shah, VP and Digital Lead, West and South, PHD India Moderator- Chaaya Baradhwaaj, Founder – MD, BC Web Wise
11:55 AM		Tea/Coffee Break
12:10 – 12:40 PM	Whiteboard Session Unveiling CTV’s Potential: A Whiteboard of Possibilities	In an era of rapidly evolving television, the Connected TV landscape is teeming with opportunities for advertisers, content creators, and viewers alike. This panel discussion will serve as a platform for experts in the field to come together and explore the vast potential that CTV offers. The metaphor of a “whiteboard of possibilities” symbolizes the dynamic and interactive nature of the discussion, where fresh ideas can be generated in real-time. The panel discussion will serve as a collaborative space for industry leaders, innovators, and enthusiasts to brainstorm and uncover the untapped potential within the realm of Connected TV. The primary focus will be on exploring the possibilities that CTV brings to the table, spanning advertising, content creation, technology, and viewer engagement.	Nikhil Kumar, Vice President- India, SEA & ME, mediasmart Pranav Bakshi, Head – Digital Video Strategy & Partnerships, Network18 Aatika Ansari, Media & Digital Head, Pernod Ricard India Rammohan Sundaram, President- Integrated Media, DDB Mudra Group Puneeth Bekal, Director Marketing, Mastercard
12:40 – 1:15 PM	Panel Discussion 3 The CTV Rollercoaster: A ride through the past year	The past year has been significant for connected TV’s growth, owing to the surge in streaming and the decline of traditional TV viewership. The meteoric rise of Connected TV platforms and their impact on the overall media landscape cannot go unnoticed anymore. With this session, we aim to assess the impact of CTV’s rise on traditional TV networks, and how it has changed advertisers’ budget allocation in recent times. We also intend to delve into the trends in content consumption on CTV platforms, including the popularity of certain genres, binge-watching habits, and the influence of original content.	Chandrahas Shetty, Head of Demand, India at Magnite Vikram Chande, General Manager & Sales Lead – India, Samsung Ads Sujata Dwibedy, Chief Investment & Trading Officer, Amplifi, dentsu India Rajit Desai, Sr VP – Client Leadership – Mindshare India Moderator- Muskan, Assistant Editor at Agency Reporter
1:15-2:00 PM		LUNCH
2:00 – 2:20 PM	Presentation Unravelling the Metrics Magic: Connected TV Advertising Under the Lens	As the advertising industry moves towards a cookieless future, understanding the metrics that matter in the CTV space becomes increasingly crucial for advertisers, brands, agencies, and publishers. In this session, we will explore the limitations of traditional digital advertising metrics in the CTV environment, the need for new metrics, explore how first-party data and contextual data can be leveraged for measurement and targeting and discuss the potential impact of evolving industry standards and innovations in measurement techniques.	Nachiket Deole – Head Of Sales, India – DoubleVerify
2:20 PM – 3:00 PM	Panel Discussion 4 From Stadium to Screen: Navigating Sports Marketing Across CTV	In today’s dynamic media landscape, where viewers increasingly turn to CTV for their entertainment needs, the world of sports marketing is undergoing a profound transformation. As we stand on the brink of a multitude of major sports events, this panel discussion will delve into the unique appeal of live sports content on CTV platforms, emphasizing precise audience targeting and personalized experiences. The speakers will explore strategies for creating engaging sports marketing content, integrating multi-platform campaigns, and utilizing various ad formats. They would also address measuring campaign success, monetization models, and emerging opportunities to leverage CTV effectively and achieve marketing success during sports events.	Harish Iyer, EVP – Media & Investment, Interactive Avenues Prateek Dubey, Google Marketing Platform India – Media, Google Suyash Dongare, Head Of Digital Marketing, VIP Industries Atit Mehta, Marketing Head, BYJU’s Rohan Chincholi, Managing Partner – Digital, Havas Media India Moderator- Siddharth Dabhade, Managing Director- India, China & SAARC, MiQ
3:00 – 3:20 PM		Tea/Coffee Break
3:20 : 3:40 PM	Fireside Chat Cracking the Festive Code: How CTV Is Lighting Up Festive Advertising in India	CTV has emerged as a powerful tool for marketers during the festival season, given its unique capabilities to captivate audiences and deliver compelling brand messages. In this session, the speakers will discuss the strategies, trends, and innovations that have elevated CTV to a central role in festive marketing, making it an indispensable element in cracking the festive advertising code. Our speakers will share their experiences, success stories, and predictions for the future of festive advertising in the age of CTV; and discuss how brands are leveraging the reach, personalization, and engagement offered by CTV to create memorable and effective festive campaigns.	Nikhil Kumar, Vice President- India, SEA & ME, mediasmart Sonam Pradhan, Head – Media & Digital Marketing (South East Asia), Kellanova
3:40 – 4:20 PM	Panel Discussion 5 The Rise of FAST: Disrupting the Connected TV Landscape	Free Ad-Supported Streaming Television (FAST) platforms are reshaping the television industry, revolutionizing viewer behaviour, and paving the way for new opportunities and challenges in the connected TV ecosystem. However, some still see the business as complementary to its subscription, broadcast and pay TV offerings. In this session, speakers will share insights into the reasons behind the popularity of FAST services among viewers; diverse business models employed by FAST platforms to monetize their content through advertising; the effectiveness of advertising on these platforms, the targeting capabilities, the integration of interactive ad formats, and how advertisers are adapting their strategies to leverage FAST opportunities.	Vikas Khanchandani, Country Head, DistroScale Sonam Pradhan, Head – Media & Digital Marketing (South East Asia), Kellanova Marcus Pousette, Sr Director Business Development Asia at Magnite  Sonali Malaviya, Chief Strategy and Transformation Officer, EssenceMediacom, South Asia Rahul Singh, Director, Business Development, India, The Trade Desk Moderator- Paras Mehta, Business Head, Programmatic Solutions, Interactive Avenues
4:20 PM Onwards	Networking over Tea/Coffee

Registration is mandatory to attend the symposium. If you are a brand marketer or from a digital agency, please register here and get a free invite.

All service providers can avail a pass by paying ₹ 15,000 + taxes. One pass is valid for 1 person. You can choose the number of passes you wish to buy on the registration page itself.