Programmatic advertising has been dominating the adtech landscape for years. But the meteoric growth it has witnessed since the pandemic cannot be ignored. Technology is smarter than ever before but so are the consumers. And navigating the rapidly changing landscape of the programmatic world with the ever-evolving consumer behavior is no easy feat.
In order to keep up with these changes, Agency Reporter is all set to host the Programmatic Asia Symposium 2023 to bring together industry leaders and experts to discuss the latest trends, challenges, and opportunities in programmatic advertising.
| 10:00-10:05 AM | OPENING REMARKS | Rahul Puri Founder & Editor, Agency Reporter |
| 10:05-10:40 AM | PANEL – Nailing the fundamentals: Evaluating brand values and powering programmatic media performance | Aatika Ehsan Ansari Media & Digital Head, Pernod Ricard India Jaiti Hariani Business Director, DoubleVerify Prasad Pimple Executive Vice President and Head – Digital Business Unit, Kotak Life Smita Salgaonkar Country Manager – Data & Digital Media, Media.Monks Moderator- Siddharth Dabhade Managing Director- India, SAARC & China, MiQ |
| 10:40-11:10 AM | FIRESIDE CHAT- From clicks to swipes: Optimizing programmatic advertising performance in the mobile app ecosystem | Kapil Bonde Marketing Evangelist, Adjust Rashi Bhushan Senior Partner, Client Lead – Media Division, (Planning Lead : Digital Media & Strategy), DDB Mudra Group Yogin Vora Associate Director – Digital Marketing, ZEE5 Global |
| 11:10-11:30 AM | SOLO- Eyes on measurement: Achieving greater transparency and accountability for efficient performance | Nachiket Deole Head Of Sales, India DoubleVerify |
| 20 MINUTES COFFEE BREAK | ||
| 12:00-12:20 PM | SOLO- Embracing versatile & privacy-friendly targeting solutions in the cookieless world | Siddharth Dabhade Managing Director- India, SAARC & China, MiQ |
| 12:20-1:00 PM | PANEL – Right message, right audience: How programmatic native advertising is making real impact | Gandharv Sachdeva Country Head – India, Hybrid.ai Pankaj Sharma CEO and Director, MGID India Udit Mittal Deputy General Manager, Head – Media, Insights, Associations, TATA Motors Moderator– Kushal Sanghvi Head- India & South East Asia, CitrusAd |
| 1 HOUR LUNCH BREAK | ||
| 2:10- 2:30 PM | FIRESIDE CHAT Navigating the challenges in programmatic advertising- How marketers/ agencies can solve for it | Nachiket Deole Head Of Sales, India – DoubleVerify Paras Mehta Business Head, Matterkind |
| 2:30-3:10 PM | PANEL – Power of OTT programmatic: Extracting maximum value from OTT advertising in 2023 | Arnab Mitra Managing Director, LIQVD ASIA Krishnarao Buddha Sr. Category Head – Marketing, Parle Products Shaktipriyo Sikdar Head – Digital Marketing – Emami Thomas Ommen Digital Experiences Lead- India and Bangladesh Mondelēz International Moderator– Sandeep Balani Vice President, JioAds |
| 20 MINUTES TEA BREAK | ||
| 3:30- 4:10 PM | PANEL- Leveraging omnichannel programmatic- Creating connected brand experience across channels | Deepak Saluja Head Of Marketing – ICICI Securities Sanjay Mehta Joint CEO, Mirum India Shashidhar Sharma Head – Programmatic, GroupM Nexus, India Suchi Jain General Manager, Madison Digital Sunil Janardan Waghmode Media Manager Himalaya Wellness Company Moderator– Shibu Shivanandan, Founder & Managing Director, PivotRoots |
| 4:10-4:50 PM | PANEL- Future of AdTech in India: Addressable opportunities | Jahid Ahmed Senior Vice President and Head of Digital Acquisition, Website, Content and Social Media Marketing, HDFC Bank Maanesh Vasudeo SVP- Media Operations, LS Digital Prashant Puri CEO & Co-Founder, AdLift Siddesh Kerkar Head Prospect and Digital Marketing, Aditya Birla Sun Life Insurance Moderator Paras Mehta Business Head, Matterkind |
| 4:50-5:00 PM | CLOSING REMARKS | Sakshi Malik Deputy Editor, Agency Reporter |
| BEER GARDEN |
How to attend?
Registration is FREE but mandatory to attend the symposium.
