News

Criteo to launch its first regional Technology Operations, Analytics Center in Hyderabad
LinkedIn, UN Women join hands to create employment opportunities for women in APAC
Mirchi partners with MOODS for its campaign ‘Unfiltered Baatein – Janhit Mein Jaari’ to break taboo around sexual intimacy 
QYOU Media India expands its digital footprint
Centre issues guidelines on ‘Prevention of misleading advertisements and endorsements for misleading advertisements, 2022’
TV9 Network announces the launch of its two-day mega thought fest, ‘What India Thinks Today — Global Summit’
Talkwalker, Hootsuite reveal the most loved brands in India for 2022
KamaSutra, Bobble AI partner to launch first-ever NFTs in the sexual wellness category
Global ad market on track for 8% growth in 2022: Zenith
Gi Group Holding announces the launch of its latest report, ‘All in the Mind: The Leadership Factor 2022’
Media Expo Mumbai 2022 saw a successful completion with the strongest visitor footfall this year
Jupiter Meta launches ‘art NFTs’ on its digital marketplace to drive social change
Location Media Xchange launches revenue management suite for OOH media owners
PubMatic launches ‘Connect’ to streamline data activation on the sell-side
Panchjanya-Organizer Media Mahamanthan Conclave, Media Award 2022 end on a high note
Blink Digital enters into NFTs, Metaverse with the launch of its Web3 vertical
Q1 of 2022 registers 443 million seconds of Ad Volumes: Report
Goafest 2022: TLG India bags Creative Agency of the Year Award
Day 3 at Goafest 2022: Enthralling sessions and insightful conversations
Insights and inspiration from icons at Goafest 2022
FEATURED POSTS
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress