Media Expo Mumbai 2022 saw a successful completion with the strongest visitor footfall this year
The 48th edition of Media Expo concluded as a successful event highlighting the transition towards innovative, sustainable and eco-friendly advertising solutions. With product showcases from 127 exhibitors including 17% new participants on the showfloors, the event garnered a record-breaking footfall of 13,199 visitors and buyers from 15 countries and 27 Indian states.
After three productive days of sourcing and intense business networking, Media Expo Mumbai came to a resounding conclusion on 14 May 2022 at Bombay Exhibition Centre, Goregaon. Organised by Messe Frankfurt India, the trade fair gained a massive visitor footfall of 13,199 who witnessed a variety of product launches and top innovations in indoor, OOH, print and signage advertising segments.
KV Sridhar a.k.a Pops, Ad Guru and Global Chief Creative Officer, Nihilent – HyperCollective expresses, “It’s wonderful to be back and witness the technological growth that has taken place from my previous visit two and a half years ago. I have seen certain innovative technology seeping into OOH and printing as well. Also seeing people talking about creating a fabric out of PVC waste that can be recycled. The world is moving towards sustainability.”
Pops further elaborates: “Media Expo helps us understand the technology behind out of home advertising and meet people who are at the cutting edge of technology making their imagination come alive.”
Rohit Chopra, Chief Operating Office, Times Innovative Media shares, “There has been a ton of progress over the last few years in the printing & signage segments. Client interests and preferences are tilting towards eco-friendly products, and in materials which give a better feel to the brand. Moreover, consumer are largely aiming for materials which are economically feasible as well as sustainable to the environment.”
“This show is something which was very much awaited by the industry. A lot of developments have happened over the last two years but nothing beats the tactile feeling of witnessing products and technologies face-to-face,” adds Chopra.
The trade fair showcased a wide variety of products in indoor, OOH, static and digital signage verticals. SuperUS, Miraai Advanced Composites, Unique Ads Media, D-kit Media, Sree Dhanam Automation, Arrow Digital Pvt Ltd and Colorjet were some of the brands who demonstrated latest and new product launches during the show.
Sanjay Bindroo VP – Sales, Arrow Digital Pvt Ltd (India) shares, “We have recently launched a 3.2 metre large-format printing machine which is fully automated and PLC driven, and it does not require regular manual clean-up. The response from the business visitors who arrived at our stall was highly encouraging.”
The show also witnessed debutant international exhibitors from Germany, Italy and the UK: “The products that we are offering here are for light box, for display and for block out. The innovations that we brought are made from recycled yarn and so we have very sustainable products that positively contribute to the environment. We are really happy with the show and plan to participate in the next edition as well,” says Karl Helfferich – Sales Director, Berger Textiles (Germany) –aproducer of textiles for the soft signage industries.
After three intense days of business networking and sourcing engagements, Media Expo Mumbai 2022 concluded on a high-note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo, scheduled to be held at India Expo Mart, New Delhi from 1 –3 September 2022, will sustain the legacy of bringing high-end advertising tools before the market.
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