News

Digital radio technology can double broadcast sector’s revenue in 5 years: ICEA-EY Report
Logicserve Digital rebrands to LS Digital
IAS and Anzu partner to provide media quality measurement for in-game advertising environments
Roadies continues its journey with Fully Faltoo NFT, announces ‘Roadies Moto’ edition NFTs
MiQ partners with Lifesight to help brands bolster their customer data strategy
Bhaskar Bhatt, Prasoon Joshi and S Subramanyeswar inaugurate M.Ad School of Ideas Bangalore
Ugam announces its brand migration to Merkle
Amazon Prime Day is here to take you on an immersive smartphone hunt
India’s Advertising Market to grow by 15.2% in 2023, 15.7% in 2024: Dentsu Global Ad Spend Forecast
COMvergence’s Billings, Market Share Report FY 2021 reveals top media groups, agencies for India
The growth rate of female entrepreneurs surpasses that of male entrepreneurs, growing by 2.68x since between 2016 to 2021
Online advertisements influence 55% of health insurance buyers: WATPapers
Havas India, Samsung Ads, MIQ unveil latest brand lift study on Connected TV
ConsCent raises INR 13.26 crore as it builds pay-per-use subscription service for news, OTT companies
91% of Indian consumers prefer online payments; mobile wallet rivals traditional payment methods: Experian report
Underspending in 50% of media plans endangers maximum ROI: Nielsen
Capital Float, Walnut, Walnut 369 unify under a new brand, axio
57% consider the brand’s reputation while making a purchase: Axis My India CSI Survey
M.AD School of Ideas launches new campus in Bangalore
New survey suggests seven in 10 adults in India feel the impact of rising cost of living
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