News

Goafest 2026 to take place from 20 to 22 nd May, 2026
Agency Reporter The Leadership Collective 2026 Concludes as an Exclusive CXO Forum on AI, Creativity & Growth
PRP’s strategic expansion to the heart of the national capital; Agency gets a swanky office at the business hub of New Delhi at Barakhamba Road
EdNex Global Launches Under the Leadership of Ashish Gupta, Ex-IDP Education Ltd, with a Strong Focus on Career Outcomes
Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally
Luma AI Offers $1 Million For Cannes Lions Gold Winner
Chatbots, Customer Experience and the Human Element: When Automation Helps and When It Hurts
Publicis Groupe India launches Publicis Digital Experience to power AI-led middle and after-funnel growth
Omnicom Media APAC Unveils 2026 Trends Report
NEXad by Huella Services Launches SocialSync: India’s First Capability That Converts Social Posts into Premium CTV Ads in Under Two Hours
CloudTV Strengthens its Content line-up in collaboration with Swastik Stories
Jindal Stainless announces ‘JSL Saathi Pragati’, India’s largest loyalty programme for the stainless steel sector
The Google Monopoly is Over: Why Marketing Needs a New Strategy for ‘AI-Facing’ Assets
Xapads Media Expands into LATAM
Publicis Media Launches Spark Foundry India, a Full-Funnel Media Agency
Teads Predictive AI: Shaping the Future of Creative Effectiveness
Attention drives action | mCanvas x Lumen study shows high-attentionads boost engagement, recall, & intent
Prime Video reaches 315 Million Monthly Ad-Supported Viewers Globally
Global ‘Fan Z’ Agency OS Studios Launches in India to Revolutionize the Gaming & Esports Experience
Is ChatGPT Traffic a Threat or an Opportunity? New Data Reveals the Surprising Answer
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Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape