News

Attention drives action | mCanvas x Lumen study shows high-attentionads boost engagement, recall, & intent
Prime Video reaches 315 Million Monthly Ad-Supported Viewers Globally
Global ‘Fan Z’ Agency OS Studios Launches in India to Revolutionize the Gaming & Esports Experience
Is ChatGPT Traffic a Threat or an Opportunity? New Data Reveals the Surprising Answer
DoubleVerify Introduces DV AI Verification™ offering to Identify and Manage Agent Interactions and Avoid AI Slop
Swastik launches India’s First Cultural Storytelling & Entertainment FAST Channel — where scale meets soul
Kargo and Vudoo Unite to Deliver Scalable, Shoppable AdFormats Across Premium Publisher Environments
Frodoh Joins Forces with CloudTV Ads to Expand CTV Advertising Reach Across India
NKN Media Celebrates Five Years of Growth
CTV completion rates hit ~91% for consumer electronics; Display CTRs rise to 0.39%: VDO.AI Study
Channel Factory Leads Industry with Its Mental Health Initiative Focused on Young and Vulnerable Audiences Impacted by Social Media
Adgcraft Expands Footprint to Bengaluru, India’s Silicon Valley
DS Group Becomes Water Positive, Setting New Standards in Sustainability
Channel Factory Deepens India Investment AmidStrong Market Growth and AI Innovation
Urban India Abuzz with Festival Shopping Excitement: Ipsos IndiaBus Festival Shopping 2025 Survey
Magnite To Unify Curation and Activation Within ClearLine
Kargo Launches Social Echo in India with Indo Nissin as First Brand Partner
VDO.AI Forays into YouTube Advertising with Dexter, Its Advanced Contextual AI Solution
New Study Reveals Teads’ CTV HomeScreen Drives Superior Attention and Brand Impact Across Premium Video Advertising
JBL Partners with VDO.AI and Havas Media India to Redefine Festive Storytelling on CTV
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How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age