News

Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Menon join forces to launch AI-Native, Full- Service Marketing Company
Truecaller Ads Launches ‘Truecaller Play’, a New Suite of Interactive Mobile Ad Formats for Brands
DoubleVerify launches Attention Measurement for Social, launching with Snap
Adani is India’s Fastest Growing Brand: Brand Finance
Qoruz launches Brand Fit Index to align creators with brand strategy
Introducing MiQ Sigma: built at MiQ’s Bengaluru Centre of Excellence (CoE), the industry’s first AI Platform That Unifies the Programmatic Ecosystem
INNOCEAN wins ‘Grand Prix’ at Cannes Lions for the second consecutive year
The Trade Desk partners with Zepto to pioneer a new advertising approach to retail media on the Open Internet
Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025
Innovid Unifies Social, CTV, & Open Web with Harmony Social
DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News
Winners of White Square Festival 2025 Announced
Innocean India Adds Humour and Heart to Hyundai with Pankaj Tripathi as Brand Ambassador
The Trade Desk announces the launch of Deal Desk
DoubleVerify partners with Impact Plus to help brands evaluate the carbon footprint of ad campaigns
mCanvas wins five trophies at Connected TV Asia Symposium & Awards New Delhi 2025
Channel Factory launches Intelligence Suite and AI-Powered Products
Goafest 2025 closes curtain on three days of inspiring ideas and industry dialogue
Igniting Creativity: Day 2 Highlights from Goafest 2025
Goafest 2025: Day 1 sets the stage to ignite minds and celebrate creativity
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Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age