Tribes, India’s most awarded integrated communications agency, announced a strategic investment in DGTOOHL– a Mobiyoung Product, a data- driven out-of-home (OOH) media company specialising in programmatic DOOH and real-time audience intelligence.
The investment marks another strategic step in Tribes’ ongoing expansion of its integrated media and technology ecosystem, further strengthening its OOH and digital media capabilities while enabling clients to access more intelligent, measurable, and performance-led outdoor solutions.
With a strong portfolio of over 450+ brands and annual capitalised billing exceeding INR 1000+crore, Tribes continues to scale its integrated offerings across media, experiential, digital and technology-led marketing solutions. The partnership with DGTOOHL- a Mobiyoung Product brings advanced data intelligence, programmatic buying, and real-time campaign optimisation into Tribes’ core OOH offering, enabling brands to plan, execute, and measure outdoor campaigns with digital-like precision.
Commenting on the investment, Gour Gupta, Chairman, Tribes, said “We are delighted to welcome DGTOOHL- a Mobiyoung Product into the Tribes ecosystem. The OOH industry is undergoing a significant transformation, moving from static visibility to data-led, measurable impact. DGTOOHL’s strong focus on technology, programmatic capabilities, and audience intelligence complements our integrated capabilities seamlessly. Together, we will be able to deliver more precise, measurable, and impactful solutions for our clients while accelerating the evolution of OOH as a performance-driven medium.”
DGTOOHL – a Mobiyoung Product has been at the forefront of redefining OOH as a
performance-led medium. Led by a team with over 18 years of industry experience, the company combines geospatial intelligence, mobile SDK data, and programmatic infrastructure to deliver highly targeted and adaptive outdoor campaigns.
Its unified platform enables cost-per-impression media buying, real-time campaign
optimisation, audience measurement, and live reporting bringing transparency,
accountability, and digital-style performance metrics to outdoor media.
Mayank Sharma, Co-Founder & CTO, DGTOOHL– a Mobiyoung Product, added, “This partnership is built on a shared vision of transforming OOH into a truly data-first, outcome- driven medium. As the lines between digital and physical media continue to blur, brands are looking for intelligent, integrated solutions that deliver measurable impact. Tribes brings scale, strategic depth, and integrated marketing capabilities, while we bring the technology backbone that makes OOH measurable, dynamic, and responsive. Together, we aim to set new benchmarks for how brands engage with audiences in the real world.”
By combining Tribes’ strengths in brand strategy, experiential marketing, and integrated media with DGTOOHL’s capabilities in programmatic DOOH, geospatial targeting, and audience analytics, the partnership will enable brands to benefit from:
- Precision targeting based on real-world movement and audience behaviour
- Dynamic optimisation of campaigns in real time
- End-to-end transparency through live dashboards and measurable metrics
- Outcome-driven planning aligned with business and marketing objectives
The collaboration will also unlock new opportunities across high-growth formats such as digital screens, dynamic creatives, and location-based storytelling making OOH more contextual, responsive, and performance-oriented.
As brands navigate an increasingly fragmented and attention-driven media landscape, this partnership positions Tribes and DGTOOHL- a Mobiyoung Product at the forefront of a new OOH paradigm, one that is intelligent, measurable, and seamlessly integrated into the broader marketing ecosystem.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives
