Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV…
There was a time when sustainability messaging felt almost ceremonial. It appeared at predictable moments,…
There is a strange contradiction playing out across marketing today. Brands have never produced more…
For a long time, short-form video felt like borrowed time. Brands jumped in because everyone…
There was a time when brand crises unfolded slowly enough for people to catch their…
AliveNow, a global creative technology studio known for building cutting-edge interactive experiences, has successfully designed…
There was a time when the monthly retainer felt like common sense. Not exciting, not…
There’s a small decision many people make almost every day without announcing it to themselves.…
There was a phase when PR felt reassuringly predictable. You drafted a press release, sent…
For a long time, third-party cookies sat quietly at the centre of digital marketing, doing…
Luma AI announced The Luma Dream Brief, a global creative competition inviting advertising creatives to…
Most creative revolutions don’t announce themselves. They arrive quietly, disguised as convenience. Generative AI entered…
The change didn’t arrive with a big announcement. There was no moment where marketers collectively…
For most of its life in India, public relations was never meant to lead. It…
There was a phase when public relations existed on the margins of leadership, present but…
There was a time when personalisation felt almost magical. You searched for something once, and…
AI did not arrive in Indian PR with a big announcement. It did not demand…
There was a point when agencies stopped asking whether remote work would last and started…
If you’ve spent any time working with creators, you’ve probably felt this shift before you…
There’s a moment most communication professionals recognise, even if they don’t talk about it openly.…
