Supertails launches its new ad film, The Super- Store that comes to your door

Digital pet care startup, Supertails.com, has released a new ad film, The Super-Store that comes…

DGTOOHL – A Mobiyoung Product Announces Strategic Partnership with Magnite in India 

DGTOOHL, a Mobiyoung product, has announced a strategic  partnership with Magnite, a global independent sell-side…

Surya Roshni Amplifies ‘India Bole Surya Ko YA’ campaign with VDO.AI, Driving Cross- Screen Discovery Across CTV, OLV and Rich Media Display

As television consumption in India continues to shift towards digital and on-demand ecosystems, brands are…

AI in influencer discovery — how platforms are matching brands to creators now

For years, influencer discovery was more art than science. Marketers relied on instinct, spreadsheets, agency…

From follower to customer — how social commerce is closing the loop in India

For years, social media was treated as the top of the funnel — a place…

Animmoov and Pubmatic form Strategic APAC Partnership to Advance Digital Advertising Performance

Animmoov, a full-stack creative and media technology platform, announced a strategic partnership with PubMatic (Nasdaq:…

What brands get wrong about long-term creator partnerships vs one-off posts

There is a quiet contradiction at the heart of modern influencer marketing. Brands say they…

Open Web vs Walled Gardens — Where Are Indian Brands Actually Putting Their CTV Money?

For years, Connected TV was sold as the perfect compromise: the emotional power of television…

Attribution is broken — here’s what Indian marketers are doing about it

For years, attribution was sold to marketers as the ultimate promise of digital advertising: every…

Regional creators are outperforming metro influencers — here’s the data

For years, influencer marketing in India has followed a familiar playbook. Brands gravitated toward metro-based…

The Brief That Never Existed — Why CTV Creative Is Still an Afterthought

For a medium that promises the precision of digital with the impact of television, Connected…

How retail media is eating into Google and Meta’s share of brand budgets

For years, media plans in India—and most of the world—have followed a familiar rhythm. Search…

Teads and LG Ad Solutions Expand Global Partnership to Bring High-Attention CTV Ads to the ‘Omnichannel Living Room’

Teads, the omnichannel outcomes platform, and LG Ad Solutions, a global leader in connected TV…

Josy Paul, Minakshi Achan and Mayur Hola Appointed as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show

The Ad Club announces the appointment of Josy Paul, Chairperson & CCO, BBDO India, Minakshi…

The CTV Budget Nobody Talks About — How Brands Actually Allocate, and Why

The most revealing conversations in advertising rarely make it to stage. They unfold in budget…

This Akshaya Tritiya, Tanishq Honours the Handcrafted Prosperity of the Global Indian with the Navya Collection

In a year when gold dominated headlines, touching near-record highs and reinforcing its position as…

What is a clean room and why are brands suddenly talking about it

There’s a moment every few years when the advertising industry collectively realises it has been…

How Connected TV is being used as a performance marketing channel, not just awareness

For a long time, Connected TV sat comfortably in the “brand-building” corner of media plans—premium…

Ad fraud in India — how big is the problem and who is actually solving it

There’s an uncomfortable truth the industry doesn’t always say out loud: a slice of digital…

How to measure influencer campaign ROI without getting fooled by vanity metrics

Influencer marketing has reached that awkward middle age where everyone agrees it works, but few…

Jindal Stainless launches brand campaign ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’ with Ranveer Singh

More than two weeks after announcing Ranveer Singh as its brand ambassador, Jindal Stainless has…