Contextual targeting on YouTube is delivering CTR uplifts of up to 55% and pushing view…
The first crack in paid search didn’t come with a bang. It came quietly, almost…
The creator economy didn’t start with Instagram—and it’s definitely not ending there. But for a…
There’s a moment every medium goes through when it stops being taken for granted. Linear…
Lemma announced the launch of Lemma Integral, a groundbreaking AI first AdTech platform designed to…
The Ad Club announces the appointment of Ashish Chakravarty, Managing Partner and Chief Creative Officer…
For a country as linguistically rich as India, advertising still sounds surprisingly uniform. Spend enough…
There was a time when personalisation in advertising was little more than a clever insert—your…
Jointly organised by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC),…
JioHotstar, in partnership with OpenAI, has introduced Conversational Voice Discovery (CVD) to India’s largest streaming…
There was a time when launching a consumer brand in India meant playing the long…
Not too long ago, influencer marketing and performance marketing lived in very different worlds. One…
There was a time when media buying felt closer to a craft than a system.…
Publicis Groupe India announced the appointment of Diwaker Chandani as Managing Partner, Influential India, to…
There’s no shortage of brands experimenting with Connected TV today, but only a handful manage…
For the longest time, digital advertising ran on a quiet assumption: more data meant better…
There’s a strange duality in how Indian marketers talk about Connected TV right now. In…
DoubleVerify , the leading software platform to verify media quality, optimize ad performance and prove campaign…
The first time marketers encountered the idea of virtual influencers, most dismissed it as a…
Connected TV advertising is going through the kind of shift that often happens quietly before…
