In the world of digital advertising, some of the most influential shifts happen quietly, tucked…
Cre8r.ai, an AI-powered creator performance platform, unveiled its Advanced Intelligence Campaign Reporting Suite — an…
Nykaa’s rise in India’s beauty and lifestyle market cannot be explained by product assortment or…
Connected TV was once pitched as the future of television. Today, it is simply television’s…
Utopai Studios announced a major update to PAI, its storytelling AI platform, including an industry-first…
For years, adtech has operated on one simple belief: the more data you have, the…
NDTV has achieved a significant milestone in applied artificial intelligence, with its research paper accepted…
For years, copywriting has been one of the few parts of advertising people assumed technology…
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, announced the launch of AdFlow…
For the longest time, automation in advertising was seen as a support system rather than…
Not too long ago, most creator-brand collaborations ran on little more than trust, timelines, and…
There was a time when buying video media was simple. Television gave advertisers scale, digital…
For the better part of the last decade, influencer marketing was driven by one belief:…
For the longest time, startup marketing in India followed a predictable script. Raise money, burn…
The Ad Club announces the appointment of Raj Kamble, Founder & CCO of Famous Innovations,…
FedEx. The Move India Needs’ marks Saatchi & Saatchi India’s latest digital brand campaign for…
Utopai Studios announced a new collaboration with NBA superstar James Harden on a short-form animated…
Amagi, the global leader in SaaS technology for broadcast and connected TV (CTV), announced a…
If you’ve been part of a campaign review involving Connected TV (CTV), you’ve probably seen…
For the longest time, outdoor advertising followed a rhythm most marketers were used to. You…
