There was a time—not too long ago—when influencer marketing discussions in India started and ended…
Motorcycling in the Himalayas has become one of India’s most popular adventure pursuits, with riders…
Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a unified, client-led offering…
Omnicom Media Asia Pacific has unveiled its 2026 Trends Report onthe back of the recent…
In a marketing landscape defined by disruption, data, and diminishing attention spans, automotive brands are…
Not too long ago, influencer marketing meetings in India followed a predictable rhythm. Someone would…
Somewhere between uploading daily posts, tracking engagement numbers, and scrolling through Reels late at night,…
If you work in digital today and still think media and commerce sit in separate…
Kaizzen, a leading communications consultancy, announced the launch of service vertical Kaizzen AI Collective. This…
For years, performance marketing and brand building were positioned as opposing forces—one obsessed with immediacy…
Sreeja & The Art of Storytelling in Clay The Pivot (Media vs. Maker) 1. Reflecting…
An Agency Reporter Year-End Special FeatureAs 2025 draws to a close, the marketing and advertising…
Grapes Worldwide closed out Christmas with a high-energy festive campaign featuring three original films titled “Last…
Hershey’s launched its first ever 3D Masthead this festive season with a high-impact Connected TV…
It started with a stealthy video of a man trying to dry his shirt on a metro pole,…
There was a time when creator conversations inside agencies were quick and transactional. A campaign…
I remember a time when campaign reviews were almost predictable. We’d look at targeting, frequency,…
If you’ve been in media planning in India for more than a few years, you…
There was a time when social media teams could comfortably say, “Our job ends at…
NEXad by Huella Services announced the launch of SocialSync, a category-first innovation that transforms any…
