Most people in PR can remember the first time they felt uneasy presenting a results…
There’s a moment most of us have come to recognise when we interact with a…
If you’ve worked in communications long enough, you know that most crises don’t arrive when…
For many of us who have spent years inside agency conference rooms and client war…
For a long time, sustainability sat safely on the sidelines of business conversations. It lived…
There was a time when search felt almost mechanical. You typed something in, the engine…
If you ask most agency leaders when pricing conversations started to feel uncomfortable, they’ll probably…
Anyone who has spent time in public relations long enough remembers when the job felt…
or years, most of us in social media didn’t really question the playbook. If reach…
For years, brands convinced themselves that having a large following meant having a community. The…
If you work in an agency today, you don’t need a panel discussion to tell…
There’s a quiet irony in the way we talk about creativity today. We’ve never had…
Every few months, the same pattern repeats itself. A new platform starts gaining traction, screenshots…
Somewhere along the way, marketing became the easiest function to blame. When growth slows, when…
A few years ago, if a brand said they were looking for a “full-service agency,”…
RSPL Group’s flagship brand, Ghadi Detergent, has unveiled its new campaign film, titled ‘Anokhe Desh ke Anokhe Mael.’ The…
For a long time, agencies believed that growth was about scale — more clients, more…
How Indian Agencies Are Redefining Value Beyond Billable Hours I didn’t start my career thinking…
Sometimes I wonder how marketing became this messy—and yet, more exciting than ever. A decade…
I still remember a time when PR reporting felt oddly satisfying. You’d open a deck,…
