There was a time when artificial intelligence in agencies meant faster transcripts, auto generated reports…
A few weeks ago, during a routine campaign review, our team found itself in a…
For years, the marketing funnel gave us comfort. It was easy to draw, easy to…
A few years back, most of us treated social media like a window display. You…
There was a time when a campaign felt incomplete without a celebrity at its centre.…
Data Centers, AI, and the Power Question We Cannot Keep Pushing Aside A few months…
Spend a day inside any agency today and you’ll notice something feels different. The brainstorms…
There was a time, not very long ago, when the most intense moments inside an…
Zeno Group announced the launch of GEOfluent, a proprietary offering, designed to help brands master…
PR Professionals (PRP), India’s leading integrated communications firm and the flagship of the PRP Group,…
There was a time when supply chain conversations were confined to operations floors and quarterly…
Not too long ago, AI lived in the margins of most organisations. It was something…
Every communications professional has had this moment. Your phone buzzes before breakfast. A link. A…
Not too long ago, influence was simple. A creator built an audience, brands paid for…
The story of television over the last few decades in India, has been closely linked…
Ashish Gupta, a Marketing leader with over two decades of experience across education, retail, and…
Most people working in influencer marketing can remember when reporting was almost celebratory. Screenshots of…
Predictive PR: Using AI to Forecast Reputational Risks Anyone who has spent time in PR…
Why Brands Are Letting Go of the Full-Service Comfort Blanket For a long time, the…
The Hybrid Creative: Managing Decentralized Agency Teams Best Practices for Creative Directors Managing Remote and…
