Advertising Club Madras, which revealed Ashish Khazanchi (Enormous), Anisha Iyer (OMD) and Sabyasachi Mitter (ibs…
Regional and Vernacular Growth: Why India’s Smaller Cities Are Now Driving the National Conversation
For a long time, the idea of “national influence” in India’s media and marketing industry…
A few years ago, if you had asked most people how online advertising worked, they…
Spend a few minutes scrolling through LinkedIn today and a familiar pattern begins to emerge.…
Tawana Burnett, Meta Head of Top Accounts & Agencies, APAC has been appointed Jury Chair…
Every few years the corporate world discovers a new phrase that suddenly captures something people…
Every year around March 8, the marketing world suddenly becomes very aware of women. Brands…
For years, marketers have relied on a familiar formula: collect as much data as possible,…
Not too long ago, success on social media was often reduced to a single number:…
Campaigns speak of strength. Packaging turns symbolic. Social feeds celebrate empowerment. And then, quietly, the…
Public relations has always been a people-driven industry. Long before dashboards, analytics tools, and algorithms…
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) announced that the…
Building a Sustainable Supply Chain: Turning Environmental Responsibility into ProfitFor a long time, sustainability in…
Not very long ago, conversations about artificial intelligence in marketing mostly revolved around chatbots. Brands…
The second edition of The Leadership Collective 2026 by Agency Reporter was hosted on 27th…
There was a time when artificial intelligence in agencies meant faster transcripts, auto generated reports…
A few weeks ago, during a routine campaign review, our team found itself in a…
For years, the marketing funnel gave us comfort. It was easy to draw, easy to…
A few years back, most of us treated social media like a window display. You…
