If you think about how most of us use quick commerce apps today, it has…
If you speak to enough people across agencies and in-house teams today, a pattern starts…
Tribes, India’s most awarded integrated communications agency, announced a strategic investment in DGTOOHL– a Mobiyoung…
For the longest time, brands have looked outward when thinking about reputation. The focus has…
There was a phase when every second ad in India had a celebrity at its…
Ask yourself something honest. When was the last time you typed a query into Google…
“If you talk to a man in a language he understands, that goes to his…
“The stone age didn’t end because we ran out of stones. It ended because we…
Bianca Guimaraes, Founding Partner and Executive Creative Director at Mischief USA, has been appointed Jury…
A year ago, microdramas barely registered as a category in India. Now they’re a $300 million market. That shift is playing out across every major format. A generation of mobile-first users…
For a while, it honestly felt like we were heading toward a version of industry…
In a Connected TV ecosystem being rapidly reshaped by automation, signal loss, and the rise…
Some industry milestones arrive with a lot of noise. Others quietly signal that something fundamental…
Affinity Global, a global AdTech company enabling advertisers and publishers with AI-enhanced, privacy-friendly cross-funnel consumer…
Bark Out Loud by Vivaldis has unveiled its latest campaign for the ‘Thrive’ range of…
Outdoor advertising in India is entering a more intelligent phase. What was once a largely…
For a long time, work meant one thing for most people: showing up at the…
Huella, India’s fast growing creative intelligence and technology company built for an era where human…
Pepsi®, one of the most iconic brands from the house of PepsiCo India, has welcomed…
MiQ, a global programmatic leader, held a special event in Mumbai marking the India launch…
