One of the biggest shifts I’ve observed while working in social media over the last…
If there’s one thing you quickly learn while working in social media, it’s that audiences…
Working in social media, you get a front-row seat to how quickly digital behaviour changes…
Working in social media inside an agency often feels like being at the centre of…
Frodoh executed a high impact campaign for Pee Safe, strategically timed around World Toilet Day to…
When you spend enough time working inside social media teams, you start to notice patterns…
For most of my career in social media, the brief has usually centred around one…
Some days on social media feel like standing in the middle of a busy railway…
In a landmark partnership celebrating India’s timeless storytelling legacy,CloudTV, India’s first homegrown Smart TV Operating…
Jindal Stainless Limited (JSL), India’s largest stainless steel manufacturer, has announced the launch of ‘JSL…
You know, I still think about my first campaign where we tried the old “one…
The Blueprint: How to Read This Article To truly understand the Connected TV (CTV) opportunity,…
It’s strange to think how advertising used to be — very black and white. On…
Programmatic advertising has always been described as automated, efficient and data-led, but anyone who works…
Stop looking at your smartwatch. It doesn’t matter anymore. For 20 odd years, the PR…
While much of the ad industry is focused on using AI to make creatives faster,…
Xapads Media, India’s homegrown global ad-tech platform, has expanded its presence into the Latin American…
If you’ve worked in marketing long enough, you start to notice how every few years,…
I’ve always believed the living room is the last place people want marketing to follow…
You know those moments when you’re scrolling through Instagram or YouTube and suddenly an ad…
