Lacto Calamine introduces Super Light Moisturiser with campaign ‘LIGHT NAHI, GO SUPER LIGHT’ celebrating weightless hydration this winter

Lacto Calamine, a trusted skincare brand from Piramal Consumer Healthcare, has launched its latest Super…

Publicis Media Launches Spark Foundry India, a Full-Funnel Media Agency

Publicis Media India, part of Publicis Groupe, continues its strong growth trajectory, solidifying its position…

Teads Predictive AI: Shaping the Future of Creative Effectiveness

In the crowded digital ecosystem, attention has become the most valuable currency. Every day, consumers…

Attention drives action | mCanvas x Lumen study shows high-attentionads boost engagement, recall, & intent

Amid a clear industry shift, where exposure metrics like viewability no longer signal effectiveness, attention…

Prime Video reaches 315 Million Monthly Ad-Supported Viewers Globally

At the annual flagship event, Amazon announced that Prime Video now has an average monthly…

Global ‘Fan Z’ Agency OS Studios Launches in India to Revolutionize the Gaming & Esports Experience

OS Studios, a Project Worldwide agency, building world-class fan experiences for brands like Pokémon, Call…

Is ChatGPT Traffic a Threat or an Opportunity? New Data Reveals the Surprising Answer

Everyone is talking about AI’s impact on search, but what does the traffic actually look…

DoubleVerify Introduces DV AI Verification™ offering to Identify and Manage Agent Interactions and Avoid AI Slop

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and…

ButtonShift Unveils New Brand Campaign: “The Modern Workflow for Creative Teams”

ButtonShift – the creative workflow platform, just launched its latest brand campaign “The Modern Workflow…

Durex Redefines Protection with “The Other G-Spot”: Where Self-Love Sparks Early Breast Cancer Detection

When Durex starts a conversation, it gets people talking. On World Breast Cancer Day, the…

Swastik launches India’s First Cultural Storytelling & Entertainment FAST Channel — where scale meets soul

Swastik Stories, the creative house behind some of India’s most loved epics, today announced the…

Kargo and Vudoo Unite to Deliver Scalable, Shoppable AdFormats Across Premium Publisher Environments

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough…

Frodoh Joins Forces with CloudTV Ads to Expand CTV Advertising Reach Across India

Fast-growing AdTech firm, Frodoh has announced a strategic partnership with CloudTV, India’s fastest-growing Smart TV…

Piramal Consumer Healthcare Redefines Storytelling with Micro Web Series for Lacto Calamine, Garnering Over 10 Million Views in 5 Days

Lacto Calamine (Piramal Consumer Healthcare) has redefined Gen Z brand storytelling with a breakthrough influencer-led…

AmritCem’s Dhalai Champion Campaign Sets a New Benchmark in the Cement Industry

AmritCem Cement has announced a focused marketing campaign in Meghalaya aimed at increasing its market…

NKN Media Celebrates Five Years of Growth

NKN Media celebrated its fifth anniversary this September. Headed by the Global CEO Abdul Majid…

CTV completion rates hit ~91% for consumer electronics; Display CTRs rise to 0.39%: VDO.AI Study

As India enters its peak festive buying cycle, a new report by VDO.AI, a leading…

Channel Factory Leads Industry with Its Mental Health Initiative Focused on Young and Vulnerable Audiences Impacted by Social Media

Channel Factory, the global contextual advertising company powering performance across walled gardens, today launched its…

Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 

India’s festival season is not all about lights, presents, and celebration—it’s a season of transactions.…

Policybazaar launches ‘Ashray’ – A moving real-life story on the power of health insurance

Policybazaar, one of India’s leading insurance platforms, has released an emotional short brand film titled…