Nielsen Highlights Pathways for India’s Creative Economy at Digital Communications and Media Forum 2025

Nielsen, a global leader in audience measurement, data, and analytics participated in the Digital Communications…

InMobi, Glance Launch Festive Marketing Trends Report 2025, Highlighting 79% Surge in AI-Powered Shopping Recommendations

This festive season, Artificial Intelligence (AI) isn’t just enhancing shopping. It’s redefining it. According to…

Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations

As the world increasingly becomes a global village of interconnectedness through the internet and technology,…

Škoda Auto and Publicis Groupe India celebrate 25 Years of Fan Love with a Heartfelt Campaign: ‘Fans, Not Owners’

Škoda Auto India, in collaboration with ‘Team Drive’ at Publicis Groupe India has launched a…

Silverpush Unveils AI Upgrade to Help Brands Advertise Smarter & Faster

Silverpush, the contextual intelligence company, has announced new AI-powered enhancements to the company’s proprietary contextual…

Connected TV Campaign Drives Strong Engagement for Thoughtworks, Delivering Significant Uplift in Clicks

Teads, the omnichannel outcomes platform for the open internet partnered with Thoughtworks, a global technology…

Lemma Achieves New Scale in Programmatic DOOH Driving Measurable Outcomes from OOH Ad Spends.

As a leading omnichannel adtech platform, Lemma empowers brands through its full-funnel advertising solution with…

IAB Tech Lab Releases Live Event Ad Playbook In Collaboration With Amazon, NBCUniversal, FreeWheel, And Index Exchange

IAB Tech Lab, the global digital advertising technical standards-settingbody, spotlighted its Live Event Ad Playbook,…

Connected TV Asia Symposium 2025 – Mumbai: A Powerhouse Gathering That Redefined the Future of Omnichannel Marketing

The third edition of Agency Reporter’s Connected TV Asia Symposium at JW Marriott Sahar, Mumbai…

Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower

Modern-day marketing dynamics have undergone severe fragmentation, wherein creative brilliance has shifted from appreciating the…

Programmatic Asia Symposium 2025 – Mumbai: A Resounding Exchange of Ideas on the Future of Advertising

The fourth edition of Agency Reporter’s Programmatic Asia Symposium, presented by The Trade Desk and…

Havas Play India announces strategic leadership transition

Havas Play India, the sports, entertainment, and content arm of HavasMedia Network India, has announced…

DV DEEP DIVE: “Serving AI Slop” Understanding Advertiser Risks on Cooking and Recipe Websiteswith AI-Generated Content

As part of our commitment to fostering greater transparency and accountability in the digital ad…

Lloyd Becomes First Brand in India to Deploy an AI Sales Agent in a Campaign, in Partnership with Silverpush’s Zimmer

In a landmark collaboration, Lloyd, in partnership with WPP Media and ad-tech company Silverpush, has…

DV’s India Clients See 3% Year-on-Year Drop in Brand Suitability Violations: DoubleVerify’s Global Insights Report

DoubleVerify the leading software platform to verify media quality, optimise ad performance, and prove campaign…

Huella Services Unveils AIgnite: The Next Evolution in Creative Ad Intelligence for the Open Web

Huella Services, India’s rapidly growing ad-tech brand, announced the launch of AIgnite, its next-generation ad…

Adani Group Unveils the Third Film in the Hum Karke Dikhate HainSeries: “Story of Suraj”

The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, continues to illuminate lives across…

Project Worldwide Bolsters India/South Asia Leadership with Strategic Appointments

Project Worldwide, one of the world’s top agency holding companies, today announced key leadership appointments designed to…

Tilda Launches ‘Feel Home with Tilda’ Campaign to Celebrate the Emotional Journeys of Indians Abroad

Tilda, the UK’s No.1 rice brand and a cherished name among Indian households and the…

Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy

In an era where attention spans are fleeting and media consumption is scattered across platforms,…