Indian viewers embrace fashion ads on CTV with ~97% ad completion rate, reveals VDO.AI report

VDO.AI, a leading global advertising technology innovator, unveiled findings that state fashion brands are achieving…

Fixderma Steps onto the Track as Skincare Partner for Neeraj Chopra Classic, Celebrating Shared Values of Authenticity and Scientific Excellence

Fixderma, one of India’s leading dermatologist-prescribed skincare brand proudly announces its partnership as the official…

CloudTV Launches Connected TV Ads Platform, Partners with Magnite to Unlock Access to CloudTV’s 12+ Million Reach

CloudTV, India’s first certified Smart TV OS brand, has announced the launch of its new…

Swiggy Serves Sixes with a Side of Sizzle: PivotRoots and mCanvas Deliver a Game-Changing IPL 2025 Campaign

In a season where every six can change the course of a match, Swiggy Foodturned…

Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Menon join forces to launch AI-Native, Full- Service Marketing Company

In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani,…

Born Hi and Luxor Schneider Join Forces to Celebrate the ‘All-Rounder in You’ Spirit in Their New Campaign

Luxor Schneider, a leading name in writing instruments, has partnered with Born Hi to launch…

Truecaller Ads Launches ‘Truecaller Play’, a New Suite of Interactive Mobile Ad Formats for Brands

Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of…

DoubleVerify launches Attention Measurement for Social, launching with Snap

DoubleVerify has announced the launch of DV Authentic Attention® for Social. The product will first launch with…

Adani is India’s Fastest Growing Brand: Brand Finance

The Adani Group has recorded an 82% increase in brand valuation over the past year, the highest…

Qoruz launches Brand Fit Index to align creators with brand strategy

As influencer marketing becomes an increasingly core part of brand strategy, marketers are pushing back…

Introducing MiQ Sigma: built at MiQ’s Bengaluru Centre of Excellence (CoE), the industry’s first AI Platform That Unifies the Programmatic Ecosystem

Global programmatic media partner MiQ announced the launch of MiQ Sigma, a groundbreaking AI-powered advertising…

INNOCEAN wins ‘Grand Prix’ at Cannes Lions for the second consecutive year

INNOCEAN won the Grand Prix, the highest award at Cannes Lions International Festival of Creativity…

The Trade Desk partners with Zepto to pioneer a new advertising approach to retail media on the Open Internet

The Trade Desk and Zepto announce a partnership that will enhance targeting precision on the…

Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025

The new Ipsos AI Monitor 2025, a 30-country global advisor survey, conducted among 23,000 people…

Innovid Unifies Social, CTV, & Open Web with Harmony Social

Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced…

DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News

This first-of-its-kind Initiative brings together leading global publishers to advance sustainable monetization and support advertiser…

Del Monte’s Can Format Takes Center Stage in ‘The Better Can’ Campaign

Del Monte, a leading global food brand, has unveiled its latest campaign, ‘The Better Can’,…

Winners of White Square Festival 2025 Announced

White Square International Festival of Creativity, well-known in the creative community around the world, announced…

KRBL’s “Top-Class Choice” campaign for India Gate Basmati Rice redefines CTV Engagement with NEXad’s interactive and innovation

Leveraging Huella Services’ NEXad for an interactive Connected TV (CTV) campaign, KRBL, the world’s largest…

Innocean India Adds Humour and Heart to Hyundai with Pankaj Tripathi as Brand Ambassador

Hyundai Motor India Limited, Innocean India’s long-standing creative partner,has unveiled a campaign featuring acclaimed actor…