Unwanted 21 Days comes up with the message ‘Pregnancy by choice’ on the occasion of World Contraception Day

On the occasion of World Contraception Day, Unwanted 21 Days, the regular oral contraceptive from the…

Uni Cards launches its new campaign conceptualized by Dentsu Webchutney

Uni Cards launches its unique proposition with a campaign that features two digital films conceptualised…

Vitamin Stree, Project 39A launch latest film to present how society sees sexual assault victims

Vitamin Stree in association with Project 39A announces the launch of its latest film which…

Switzerland Tourism rolls out its latest film featuring Roger Federer, Robert De Niro

Switzerland Tourism rolls out its latest film featuring its ambassador Roger Federer and legendary actor…

upGrad upskills over 800 Adfactors PR employees in digital marketing

upGrad announces the completion of the training program of over 800 employees of Adfactors PR,…

Short-form content & its impact on brand awareness

In a world where pictures and hashtags have become the norm, the age-old adage “brevity…

Core Web Vitals & Cookieless – redefining the future of advertising for publishers

As the world continues to become more digital savvy, there has been a significant rise…

Vedix rolls out new digital marketing campaign featuring Kunal Kapoor

Vedix rolls out its new digital marketing campaign featuring renowned actor Kunal Kapoor to promote…

Olay India appoints Tara Sutaria as Brand Ambassador for its skincare range

As part of its commitment towards encouraging women to be confident and own their glow…

Why investing in PR can make a significant impact for brands aiming for an IPO

As it is rightly said, “It takes years to build customer trust and loyalty but…

FreshToHome releases its ‘Totally Fresh’ campaign to encourage consumers to buy preservative-free meat, seafood

As the IPL season resumes for its 2nd leg, FreshToHome launches its new campaign “Totally Fresh” to…

E-Commerce dominates IPL 2021, followed by Durables & Automobiles: Havas Media Group’s HI-CRICKET study

Havas Media Group India commissioned a research with YouGov to launch HI-CRICKET, its proprietary IP,…

Presenting the winners of Agency Reporter STAKES- PR & Communications Excellence Awards 2021

With an aim to give the PR & communication fraternity members their due recognition, Agency…

MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’

MTV Insights Studio launches the 2021 edition of its MTV Youth Study titled ‘Atmanirbhar by Circumstance,’ to steer…

A pandemic market – and the transition in marketing

It is absolutely safe to say that the current pandemic has radically changed the world…

Ruder Finn India introduces SONAR, a crisis simulation platform to prepare companies to manage, handle crisis

Ruder Finn Group introduces its crisis simulation tool SONAR to India. The arrival of this cutting-edge, digital-first platform…

Why Influencer Marketing is suitable for every business

As digital disruption has become an all-around reality particularly catalyzed by Covid-19, companies and brands…

How content can make or break a marketing campaign in the digital era

In simpler times, a marketer’s media mix was a straightforward combination of TV, print, radio…

Interactive Avenues announces a new brand identity for PlayerzPot

After being awarded the digital and marketing mandate for PlayerzPot, Interactive Avenues – A Reprise…

Rise of community-led growth since the inception of coronavirus & what it means for startups

How should a product-led startup plan its go-to-market strategy? Facebook advertisements are increasingly getting expensive.…