More than 85% of eCommerce shoppers come from tier-II & below cities: Festive season report by WATInsights

WATConsult unveiled its 1st report of WATInsights – Digital Commerce Series. This five-part report by Recogn,…

Actimedia PR & Digital named as ‘Lifestyle Agency Of The Year’ by Agency Reporter

Won Gold in Sports category for NODWIN Gaming, Gold for Not-For-Profit – Kashish MIQFF &…

AliveNow to launch Newsfeed SmartApp Game for Jockey to promote its range of bras

Jockey India collaborates with creative tech studio AliveNow to launch a Newsfeed SmartApp Game to…

Get down with the kids: Our guide to Twitter Marketing through the lens of Gen Z

Generation Z is the next big demographic for consumer brands to attract, with an estimated…

Wonder Cement launches new TVC #EkPerfectShuruaat to showcase the spirit of new beginnings

Wonder Cement unveils a new TVC ‘Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat.’…

Mankind Pharma ropes in Vijay Sethupathi as its brand ambassador

Mankind Pharma announces its association with Indian actor and producer, Vijay Sethupathi as Brand Ambassador. In…

Adidas India launches the ‘Impossible Is Nothing’ campaign through the voice of Indian Cricketer, Rohit Sharma during a virtual press conference

Adidas launches its ‘Impossible is Nothing’ campaign through the voice of athletes – Rohit Sharma,…

Netflix India announces the launch of the latest season of Kota Factory on Quora through ‘Promoted Answers’ feature

Entertainment platform, Netflix India and knowledge-sharing platform, Quora announce the launch of the latest season…

Digital to increase the share of home appliance adspends from 55% in 2020 to 57% in 2023: Zenith’s home appliance adspends forecast 2021

Zenith announces its home-appliances ad spends forecast for 2021. The ROI agency forecasts that home-appliance…

Decoding the potential of Customer Success in business, beyond the scope of CRM

Although the term CRM, i.e., customer relationship management, implies that it covers customers’ entire life…

IKEA announces its new integrated campaign in India across TV, OOH, Digital

IKEA announces a new integrated campaign in India, the third in the series of the…

To engage with gamers worldwide Dentsu unveils Dentsu Gaming in APAC

Dentsu group announces the launch of Dentsu gaming – an integrated solution that aims to…

With the promise of safeguarding users, Truecaller launches campaign #DeshKaTruecaller

With a promise of safeguarding its users from spam, scam and keep offering hassle-free communication,…

How branding plays an important role in the growth of business

Branding has always been vital, but it may be more important now than ever before.…

75% of parents rely on traditional word-of-mouth for recommendations to discover new content for their children: Akatsuki Survey

Akatsuki Inc., a Japan-based entertainment and technology company recently conducted a survey on ‘What Indian…

Tonic Worldwide’s insights division GIPSI releases the report ‘The rise and rise of E-Commerce in India’

GIPSI. the HI+AI division of Tonic Worldwide releases the insights of its report ‘The rise…

Taproot Dentsu & Oppo launch digital campaign with Varun Dhawan

Taproot Dentsu, the creative agency from the house of Dentsu India, launches a new digital…

Digital Media Quality: If you cannot measure it, you cannot improve it

Management thinker Peter Drucker is often quoted as saying, “you can’t manage what you can’t…

Agency Reporter launches the third edition of 40 under 40

One of the most anticipated awards of the year, Agency Reporter 40 under 40 list…

How JK Cement utilized conversation media marketing via Bobble AI to increase brand recall

Overview: Bobble AI, a conversation media platform, is focused on enriching everyday conversations with expressive…