Unleashing the potential of women entrepreneurs in the digital economy this Women’s Entrepreneurship Day

On the occasion of Women’s Entrepreneurship Day, Charu Raizada, on behalf of Agency Reporter, spoke on…

Tourism Ireland has partnered with Kubbra Sait to launch a video series on Ireland at Dubai Expo 2020

Tourism Ireland in partnership with Indian actor, TV host, and model Kubbra Sait has launched…

Wadhwani Foundation launches ‘From One Woman Entrepreneur To Another’ campaign this Women’s Entrepreneurship Day 2021

Wadhwani Foundation rolls out a campaign dedicated to aspiring and existing women entrepreneurs in India and celebrating the indomitable spirit of…

More media experts to invest in supply path optimization for 2022: IAS Study

Integral Ad Science(IAS) releases its latest research, ‘Perfecting Your Supply Path: The Expansion of SPO…

On Women’s Entrepreneurship Day 2021, Project Her&Now, GIZ launches a radio campaign #HERTimeIsNOW

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing the Indo-German project – ‘Economic Empowerment of…

Grapes Digital rebrands to Grapes; unveils new logo

Grapes Digital unveils its new brand identity with a new logo. The new identity will…

PubMatic partners with FirstCry Parenting to expand its audience offering

PubMatic partners with FirstCry Parenting to make its unique audience data segments available across PubMatic’s…

Fastrack launches its new brand positioning ‘You Do You’ that celebrates the fearless expression of youth

Fastrack launches its new brand positioning, ‘You Do You.’ By embracing the new brand ethos,…

Brands of Bharat- Brand-driven storytelling: Using narratives for real customer engagement (Episode 10)

In this age and time, storytelling and customer engagement go hand in hand! An excellent…

Bewakoof’s ‘Never Change’ campaign reveals the fun side of actors Sidharth Malhotra, Sahil Vaid, Fatima Sana Shaikh

Bewakoof has appointed Sidharth Malhotra, Sahil Vaid and Fatima Sana Shaikh to promote the brand…

muvin onboards ace cricketer Hardik Pandya as its Brand Ambassador

muvin onboards ace cricketer Hardik Pandya as its brand ambassador to propel its multi-channel marketing campaigns. muvin’s pioneering mission…

CleverTap acquires Patch to enable higher customer engagement value

CleverTap announces the acquisition of Patch, a technology that enables businesses to brand and embed communication…

5 digital marketing tools that will be effective in 2022

Marketing, over the last decade, underwent a drastic transition where everything became digital. This digital…

Brands of Bharat’s next episode to shed light on how brand-driven storytelling can drive customer engagement among the Bharat audience

In the era of digital transformation, brands often face crises while driving real customer engagement…

Cohorts: The future of AdTech

Success in communicating a message through advertising depends on how well the message is crafted…

Joseph George announces the launch of brand & communications enterprise – Vector Brand Solutions

Former Group Chairman & CEO of MullenLowe Lintas Group, Joseph (Joe) George announces the launch of Brand…

1/4th of consumers are looking at increased spendings while 2/3rd are not so positive: Market Xcel survey on retailers/consumers sentiment around Diwali 2021

Market Xcel, among India’s top 5 market research firms and a joint venture with Nomura…

Supari Studios creates two disruptive TVCs for Vauld under its campaign #JustVauld

Supari Studios launches two TVCs for Cryptocurrency platform, Vauld under its campaign #JustVauld. This campaign…

Make in India acting as a catalyst in boosting local beauty brands

Beauty brands have always been an essential part of our lives. But the ‘Make In…

OkCredit’s campaigns #VasooliKePaintre, #DiwaliOkHai aim to simplify credit collection process for small merchants

OkCredit, a digital bookkeeping app that aims to help small merchants smartly manage their dues/credit,…