5 digital marketing tools that will be effective in 2022
Marketing, over the last decade, underwent a drastic transition where everything became digital. This digital shift was facilitated by the rise of social media combined with increased internet accessibility. This shift, however, was foreseen by a lot of analysts as social networking apps such as Facebook, Instagram and Twitter became new avenues of content consumption. Today, with the introduction of content creation tools such as reels, carousel posts, etc, marketers have now found a new space to advertise their products. Such tools not only ensure effective audience interaction but also help in building potential customers. Moreover, the ongoing Covid-19 pandemic has accelerated such concepts to a level where we witnessed the emergence of a new marketing asset, famously known as ‘influencers’.
There’s no doubt that the concept of digital marketing has become a global phenomenon. To battle the competitive edge offered by the digital spaces, even industry-leading brands/companies such as Apple, Nike, and Zomato, have separate digital marketing budgets to promote/advertise their products, services online.
Digital marketing, in a true sense, has turned the world into a global market. If you have an upper hand at understanding the digital trends or have insight on how to use some of the famous digital marketing tools, you can outshine any of the big corporations that might otherwise be a potential threat to your business. In order to conduct digital marketing functions effectively, one must stay abreast with all the digital marketing tools that help in facilitating your day-to-day digital marketing needs. Following is a list of 5 Digital Marketing Tools that will assist you in creating extraordinary digital marketing strategies in 2022.
- Google Analytics: Lauded as one of the most powerful digital marketing tools of all time, this free service by Google is here to stay in 2022. According to many analysts, Google Analytics should be one of the first tools to be used while starting off a new online business venture. It is super functional and requires minimal time and effort. After adding the code, the software provides you with the ability to track every action done by each visitor on your website. This data could be extremely beneficial as it helps one understand the source of organic traffic or the effectiveness of certain keywords, further helping him scale his business.
- Hootsuite: The social media space has limitless opportunities so it is very important that one takes advantage of those opportunities and organise themselves in a better way. Hootsuite is basically your virtual social media assistant. It is very efficient in conducting social media marketing. This software helps you schedule your social media posts in advance, identify relevant influencers for your team, handle various social media outlets through a single dashboard, etc. With online business growing at a rampant speed, tools like Hootsuite and others will generate a greater demand in the future.
- MobileMonkey: Mobile Monkey is an automated chat marketing tool that makes chatting with your customers very convenient. The software supports all the leading chatting systems such as SMS, Instagram DMs, Website Live Chat, and Facebook Messenger. Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, but can also set up automatic replies within chats, collect lead info, and send leads straight into your other marketing systems.
- MailChimp: This email marketing software is used by 8 out of 100 marketers. MailChimp has over 12 million customers, making it one of the top email marketing providers of all time. This software was founded in 2001 and continues to stay relevant in the email marketing space. The tool features self-service support options, ensuring that you can quickly find answers to all of your questions. Moreover, it also has a Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.
- Trello: With the uncertainty of our post-pandemic future, tools like Trello will indefinitely be used to work more productively. Trello is a digital marketing tool that helps you to collaborate over multiple projects by aligning your team in an organized manner. With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board which can then be accessed by the entire team. Following this action, the team can then collectively review or edit the said course of action i.e. a post, story, before it goes live.
About the author:
Anoushka Adya, Founder of Relier Connect, Grow Labs and Lajja Diaries