Bewakoof’s ‘Never Change’ campaign reveals the fun side of actors Sidharth Malhotra, Sahil Vaid, Fatima Sana Shaikh

Bewakoof has appointed Sidharth Malhotra, Sahil Vaid and Fatima Sana Shaikh to promote the brand across its digital platforms. The D2C brand shares that the actors will be seen in the Bewakoof collection in a digital campaign ‘Never Change’ that has gone live.

The Campaign will feature 2 brand films and the ad films will reveal the ‘always fun side’ of the 3 actors who are seen cracking jokes at each other and showing their mischievous side. Bewakoof is introducing their new tagline, ‘Ho Bewakoof toh stay Bewakoof — Never Change’. The idea stems from Bewakoof’s brand persona, which stands for expressing yourself freely without any inhibitions. Bewakoof is synonymous with not giving in to pressures and standing for hatke and being fearless.

Prabhkiran Singh, Founder CEO, Bewakoof, says, “We are the market leaders in the fashion industry and have built our business without any godfathers. When we thought of rolling out our new campaign centered around Never Change, Sid and Fatima were our obvious choice because, as a brand, we identify with them. In our early days, we were ridiculed for our brand name, business model but we didn’t change nor did we give up. As a brand, we see these disruptive qualities in both Sid and Fatima.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.